With the recent droughts, bushfires, floods, and now COVID-19, 2020 will not be your average tax year.
With various stimulus packages and people working from home, there are going to be a lot of people with a lot of taxing questions.
In response, H&R Block has today launched an integrated campaign by The Works, part of RXP Group and PHD, demonstrating that 2020 will be anything but an average tax year due to the financial impacts of the global pandemic on individuals and business owners.
Questions such as ‘What are the rules around Job Keeper payments?’, ‘I’m working from home, what can I claim?’ and ‘What cash flow boost is available to my business?’ are just some of the issues H&R Block’s experts can help with when it comes to filing annual tax returns.
Louise Cummins, marketing and digital innovations director at H&R Block said: “With significant changes to personal and business incomes, working from home arrangements and financial government support programs, we know more Australians than ever will have big tax questions this year. We wanted to show our tax experts across the country have the answers and are ready to secure maximum tax refunds. We’re excited that this campaign speaks to what our clients want during this time and what H&R Block can deliver.”
Douglas Nicol, creative partner at The Works added: “The Coronavirus pandemic has driven changes in many aspects of our lives, and tax time this year will be no exception. This is a deliberately functional and empathetic campaign based on a territory that H&R Block can own.”
The campaign will appear across TV, digital, radio, social, content and PR.
Jack Geddes, business director at PHD said: “We noticed early on in the pandemic that search behaviour across both google and H&R Block sites had shifted significantly this year. While the questions surrounding tax tend to change every year, the volume and unique nature of enquiry this year signalled the need for a new approach. Campaign messaging has shifted and we have built out a new content hub across the H&R Block site to ensure these questions can be answered easily by their experts.”
Client: H&R Block
Marketing and Digital Product Director: Louise Cummins
Creative agency: The Works
Content and production agency: Daresay
Media agency: PHD
PR agency: Frank PR
A conservative Christian group’s attempted boycott of Oreo over its support of the LGBTQI+ community has gloriously backfired online. Earlier this month, cookie brand Oreo, which is owned by Mendelez International, kicked off LGBTQI+ history month with a partnership with non-profit PFLAG—an organisation of parents, families and allies in support of LGBTQI+ people—to release Oreo […]
Media and mining magnate Kerry Stokes has risen to number 10 on the AFR Rich List, increasing his wealth by $570m to $6.26b in 2020. Stokes’ owns 60 per cent of Seven Group Holdings, although it’s fair to say most of his wealth would derive from investments outside media, considering Seven West Media’s poor market capital. […]
WPP are claiming better than expected third quarter numbers, despite revenues being down 7.6 per cent like-for-like on 2019. Putting today’s results in perspective, the world’s biggest media company had its numbers smashed in Q2, they were down 15.1 per cent at the peak of COVID. Revenues were down across every territory, with China suffering […]
The advertising industry needs to start preparing for a “data-deprived” future, according to research company Forrester. In its 2021 predictions, Forrester points to the upcoming deprecation of third-party cookies as one of the most important upcoming trends for the industry. “The future of advertising will be one of significant upheaval,” the firm said. “Impending privacy […]
Nine’s The Block narrowly missed out on taking out the number one entertainment spot for the night with 10’s Gogglebox once again earning the honours. Gogglebox managed 700,000 eyeballs, while The Block did 679,000, according to OzTAM metro data. Meanwhile, 10 had a soft night, with its best entertainment show being The Project with 465,000. […]
Digital experiences are more necessary than ever. Social distancing, remote working and local or national shutdowns have forced customers online and employees apart, requiring businesses and government agencies across the Asia Pacific to accelerate and refocus their digital transformations to satisfy changing customer needs. To understand the maturity of digital experiences (DX), leading experience design […]
Mitre 10 has launched a new grassroots marketing campaign to celebrate the real stories and people behind its stores. The ‘Built by Families’ series uses documentary-style videos to bring to life the legacy of local family-run businesses and the unique connection each has to its local community. Karen Fahey, IHG’s General Manager of Marketing, said […]
Digital ad verification platform Integral Ad Science (IAS) has announced Tom Sharma will join the company as Chief Product Officer, effective November 2, 2020. This new hire will accelerate IAS’s global product expansion, including plans to enhance its industry-leading Connected TV (CTV) solution. Sharma will be based in New York and report directly to IAS […]
Inner Health has revolutionised its famous blue bugs as part of a new brand platform launching this week. Developed by VMLY&R, the new platform ‘Listen to your Gut’ re-introduces the bugs in a whole new environment. VMLY&R Client Service Director Jo Millington said the new platform aimed to reposition Inner Health as an overall health […]
Independent creative company Special Group has entered the U.S market with William Gelner leading the LA-based agency as Chief Creative Officer, and Uber Eats as its founding client. The launch of the international office follows the profound success of Special Group’s global work for Uber Eats, including its launch of the internationally recognised ‘Tonight I’ll […]
Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]
WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]
Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]
It's your Women In Media picture gallery! The perfect way to have a bludge while pretending to do actual work.
Two of Australia’s favourite broadcasters are returning to radio with Murray Wilton and Murray Olds (aka The Two Murrays) set to deliver five hours of news, sport, entertainment, lifestyle and plenty of frivolity over summer weekends on 2GB and 4BC. Their new show launches this Saturday, October 31, and continues on weekends right through until the […]
The Brag Media, Australia’s number one music and entertainment publisher, has today announced it will exclusively represent Australia and New Zealand audiences for Variety. Variety is the most authoritative and trusted source of entertainment business news, reaching an audience of affluent influencers. For 115 years, influential producers, executives and talent in entertainment have turned to […]
Chello has announced three business wins across its business and four new hires to support recent growth. Joining the agency’s roster is ShopifyPlus APAC along with project work with ShopifyPlus North America, Shef, and Raine & Horne’s national brand. These wins complement the agency’s existing LIV by Mirvac and Qudos Bank accounts. ShopifyPlus APAC Marketing […]