Once a year, brands get the rare excuse to drop the polished tone and let their hair down, and this year did not disappoint.
What makes a great April Fool’s joke you may ask? It’s how convincing brands can be or rather how gullible we are. The best ones feel real enough to make you do a double take before realising you’ve been had. It’s that tight rope balance between creativity and credibility that can turn a simple gag into something memorable.
This year at B&T we are rounding up our favourite April Fools press releases.
FINNS Beach Club
The notorious Bali beach club has announced the launch of FINNS Bottled. A premium still water holistically extracted from its three iconic oceanfront pools at peak vibrational frequency. It is water that does not just hydrate – it resonates.
What was once experienced only within the walls of the world’s best beach club is now available to take home.
FINNS Bottled™ is, quite literally, pool water. Rather than allow this resource to dissipate at the end of each day, FINNS has made the bold and responsible decision to capture it, filter it, bottle it, and make it.
Prior to extraction, every litre will be exposed to 340,000 watts of premium sound system, a minimum of four hours of direct Bali sunlight, and the collective presence of FINNS’ internationally acclaimed pool environment.
“We have always believed that what makes FINNS special is the water,” said FINNS Beach Club Management. “Now you can take it home.”
Flight Centre
Flight Centre announced a new one-of-a-kind partnership with BCF to deliver a much-needed benefit to the modern Aussie traveller.
Flight Centre Global Managing Director Andrew Stark said the partnership reflected the brand’s commitment to going above and beyond for its customers.
“We’re incredibly proud to partner with an iconic Australian brand like BCF. At Flight Centre, we’re always looking for ways to give our customers more options and greater range when they travel with us, and this collaboration does exactly that. It’s a perfect match – two brands Aussies know and love, coming together to make travel even better.”
The collaboration brings together BCF’s outdoor expertise and Flight Centre’s 40+ years of travel know-how to create an innovative long-haul travel accessory designed to make economy travel more comfortable than ever.
SeatSwag is the ultimate basecamp at 30,000 feet featuring the world’s first inflatable bed engineered for economy seats. The sleeping bag comes with built-in insect repellent odour to ward off any unwanted middle-seat neighbours and there’s even a fold-out cup holder, because every good campsite needs a spot for your “tea”. It’s everything you need to turn cattle class into camp class.
Dyson
Dyson is set to unveil what might be its boldest beauty category launch yet, a fully engineered styling range designed not just for humans, but for our furrier and fluffier companions.
Think highshine Afghan hound blowouts, sculpted Maine Coon curls, and even a sleek, asymmetric fringe moment for a very glamorous horse.
The new Dyson Beauty Pet Range has introduced:
- Airwrap Purrrmed – precision curling for feline chest fluff
- Airstrait Thoroughbred – a supersized straightener worthy of showring manes
- Airwrap HoundBrush – a multistyler with groomingforward attachments
- Supersonic Pouf – for height, volume and a whole lot of poodle personality
Frank Green
Frank green has engineered the impossible to solve a problem you didn’t know you had. Introducing the Emotional Support Ceramic Reusable Bottle with Integrated iPhone. Available now, in limited quantities, for only AU$1,899.
Since its founding, Frank Green has never been satisfied with the status quo. The brand that turned the humble reusable coffee cup into a design object, and the water bottle into a daily essential worth caring about, has consistently set a new bar for the reusables category. Today’s announcement is no different.
The product is exactly what it sounds like and it’s the result of innovative design and precise engineering. The screen sits flush within frank green’s signature bottle silhouette–not an afterthought, but engineered into the form as though it was always meant to be there. Calls, camera, messages, notifications are now all accessible from the side of a reusable water bottle.
For the frank green customer who has spent years struggling to choose between being chronically online and chronically hydrated: you can now be both, all the time.
The Man-Shake
The Man Shake has introduced its newest product innovation, the 10kg Weighted Shaker.
For those who are serious about building muscle while losing weight… why should your workout stop when you’re making your shake? With the weighted shaker you can burn calories while you mix, build grip strength with every sip and progressive overload (just add more water).
Because real results don’t come from shortcuts.
They come from shaking harder.
Triple M
It’s official: Sydney has a new player in the Breakfast radio market.
Listeners were left doing a double take this morning, as Triple M’s Rush Hour NSW unceremoniously took over the Breakfast shift on 104.9 Triple M – with no warning and no on-air explanation.
Commuters tuning in were greeted by the voices of Anthony Maroon, Millie Elliott and Nathan Hindmarsh – previously heard in Drive – as they stepped into the 6–9am slot, delivering their regular segments (Secret Hound, NRL News, and The Elliotts), covering the day’s news, and taking calls from listeners.
Despite the dramatic switch, the show carried on as normal — discussing everything from the Sydney Royal Easter Show to their trademark segments — while confusion quickly turned into a flood of listener messages asking:
Beau Ryan, Cat Lynch and Aaron ‘Woodsy’ Woods will now be heard in Triple M Sydney’s Drive slot. With other Sydney Breakfast shows making the move to Drive, they’re officially making the move to see what all the fuss is about!.
