Holiday Marketing Hacks: Tried-And-Tested Tactics To Grow Your Mailing List At Christmas

Holiday Marketing Hacks: Tried-And-Tested Tactics To Grow Your Mailing List At Christmas
SHARE
THIS



If there’s one time of the year where you really need to capitalise on your contacts list, it’s the holiday season, says regional director APAC of dotmailer, Rohan Lock, in this opinion piece.

The run-up to Christmas is a crucial time for marketers, and it’s imperative to reach the right people, in the right way, at the right time. The more people you have in your mailing list, the more people you have to sell to at such a lucrative time of the year. The days from Black Friday through to Christmas pull in 50-100 per cent more revenue compared to other shopping days throughout the rest of the year.

Email marketing has ranked highest in terms of ROI compared to other marketing strategies, far higher than social media for example. With email marketing, if you do it right, you’re going to get a great return on investment. So every email address you capture is a potential customer to reach out to over the holiday season.

If your contact list is looking a little thin, don’t worry, we’ve got some top tips that will help you to grow your list in time for the holiday season. Q4 presents a big opportunity to convert customers and generate sales, and email marketing should be at the heart of your strategy.

Tip 1: Run a Christmas-themed giveaway

This is a smart tactic which also gives you the chance to get a little creative. With some thought, you can capture lots of email addresses while also running a competition that gets a lot of attention. Any positive brand exposure you can gain during this time is a win.

You can do something as simple as a prize draw where people have to enter their email address to be in with the chance of winning a fantastic prize, or you can focus on user generated content and ask your customers to do something to compete for a prize. If you need to quickly gain a load of extra email addresses, then this is a tactic worth considering.

Tip 2: Offer limited-time holiday season coupons/discount codes

Create urgency by posting limited-time-only holiday season coupons. Customers who want to get the best bargains this Christmas will happily enter their email address in exchange for a decent discount.

Create a data collection popup on your site with a strong call to action and an attractive enough offer to lure people in.

Tip 3: Offer exclusive access to a new product launch in exchange for email addresses

Got a lot of buzz building around one of your new products that’s due to launch? Why not take advantage of this and reveal a ‘sneak peek’ of the product to those who provide their email addresses.

Naturally, there are a lot of new products released in the run-up to the holidays – so the earlier you can provide exclusive information to consumers via email, the more likely they are to come to you over a competitor.

If your website and payments system allows it, you could also enable pre-orders to lock in early orders. Just don’t forget to collect the email address first, as it will offer plenty more opportunities to sell to them before the big day an in the future.

Tip 4: In-store email address collection via shopfloor staff

Email addresses can be captured offline, too. Don’t miss out on the opportunity to snap up some extra email contacts via your stores.

Ask people for their email at the checkout in exchange for a discount or small gift such as a toiletry sample or holiday gift; you’ll be surprised how willing people are to provide their email address. For some brands it can be very successful – for instance, stationery company Paradise Pen Co. actually collects 80 per cent of its customer emails in-store, with just 20 per cent of people signing up online.

If people aren’t interested in the free gift, then maybe a five to 10 per cent off today-only voucher to use in store might sway them. Remember, the people who are in your store are already interested in your product because they have chosen to step inside and browse, making them ideal people to target for email address collection.

They will have already seen your product in store, and it might just take a well written email with an online discount for them to buy something.

Tip 5: Make your social media channels work harder by integrating a newsletter sign-up feature into your brand’s Facebook page

Facebook pages now offer a few different ways for people to get in touch with you, or to leave their details. You’ve probably spent a huge amount of time and effort growing your Facebook fan base, so it’d be a shame not to capture information from your engaged advocates with a simple newsletter sign-up feature.

Get more out of your social media channels by encouraging people to opt in to a newsletter with exclusive deals, offers, product launches and company news.

These top tips should help you to add a substantial amount of new contacts to your email mailing list. Get started now, so that you can capture enough valuable email addresses in time for the festive online shopping extravaganza. Those extra few email addresses you have worked hard to obtain just might help you to achieve your sales goals. What are you waiting for? Get collecting now.

 

Please login with linkedin to comment

Latest News

Medallia Appoints Heather Paterson As ANZ Country Manager
  • Advertising

Medallia Appoints Heather Paterson As ANZ Country Manager

Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]

Spikes Asia Brings Spikes Awards Forward To February 2021
  • Media

Spikes Asia Brings Spikes Awards Forward To February 2021

Spikes Asia today announces that the 2021 awards will take place in February, bringing them forward to the first quarter of the year. Judging for the Spikes Asia Awards, the region’s most prestigious creative branded communications accolade, as well as the Tangrams Awards and Young Spikes competitions will all take place in February 2021. In […]

Finalists In Round One Of 2020 Australian Effie Awards Announced
  • Advertising

Finalists In Round One Of 2020 Australian Effie Awards Announced

Following a rigorous round of online judging by 133 industry experts, The Communications Council today announced that 88 finalists from 24 agencies on behalf of 36 clients have made it into Round Two of the Australian Effie Awards. Finalists will now compete for Effies, Australia’s only awards based on proven advertising effectiveness – across 26 […]

IAS And Channel Factory ‘Channel Science’
  • Technology

IAS And Channel Factory ‘Channel Science’

Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized.  More than ever before, advertisers are searching for ways to streamline their media buying and improve […]

by B&T Magazine

B&T Magazine
WPP AUNZ Launches Secrets & Lies Podcast Series
  • Advertising

WPP AUNZ Launches Secrets & Lies Podcast Series

WPP AUNZ has launched its inaugural podcast series, led by WPP AUNZ Chief Strategy Officer, Rose Herceg (pictured).  The podcast series will focus on the company’s recent thought leadership study: Secrets & Lies Chapter 4, Humanity & the Machine. Aired over the next few weeks, each discussion will take a deep dive into exploring the role […]

Playing
  • Technology

Google Presses Play On Programmatic Audio

If CV-19's given us anything, it's more podcasts than you could listen to in 1000 lifetimes. Monetise yours with this.

by B&T Magazine

B&T Magazine
Melbourne, Australia - July 26, 2018: Homeless man sits in front of Westpac bank in Melbourne Australia
  • Technology

Westpac Group Partners With Verizon Media DSP For Omnichannel Solution

Westpac Group today announced it has partnered with Verizon Media’s Omnichannel DSP across its entire brand portfolio including Westpac Bank, St George Bank, Bank of Melbourne and Bank of South Australia. The new partnership gives Westpac Group access to Verizon Media’s end-to-end strategic marketing and planning capabilities including: first-party data based audience insights; full-service omnichannel […]

Adobe Analytics Adds Mobile App
  • Technology

Adobe Analytics Adds Mobile App

If there's anything to be said about the Adobe company, it doesn't sit on it laurels. Discover its latest gizmo here.

Nova Cuts 70 Employees Amid Pandemic
  • Media

Nova Cuts 70 Employees Amid Pandemic

All B&T will say here is, whoever decided having Szechuan bat for dinner was a good idea has a LOT to answer for.

by B&T Magazine

B&T Magazine
Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure
  • Media

Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure

Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]

by B&T Magazine

B&T Magazine
How To Get Out Of A Cashflow Crisis
  • Opinion

How To Get Out Of A Cashflow Crisis

Here's top tips on getting out of a cashflow crisis that don't include robbing the kids' moneyboxes or a 7-Eleven store.