Swedish fashion retailer H&M has been forced to apologise after a new kids fashion campaign was labelled as racist and highly offensive.
The furore started in the UK when the high street retailer advertised a kids hoodie jumper online with the slogan “coolest monkey in the jungle” emblazoned across the front. Unfortunately, the garment was modelled by a young boy of African ethnicity.
The campaign suffered an immediate social media backlash and H&M has since taken down the offending image, although it still sells the actual jumper.
Social media users pointed out that two other garments from the same line, one that said “survival expert” and one with images of animals, were modelled by white kids.
Canadian musician The Weeknd led the chorus of protest and immediately cut all ties with the brand. “Woke up this morning shocked and embarrassed by this photo. I’m deeply offended and will not be working with [H&M] anymore,” the singer tweeted yesterday.
Another complainant wrote: “What universe do you live in that makes it okay to flaunt your racist ways in such an epic portion.” While another added: “I demand you remove this ad. This child is precious and should be treated as such!”
However, some where a little more sympathetic. “I totally understand the racist connotations around the word ‘monkey’ but, seriously, I don’t *think* that was their intention at all,” wrote one Twitter user. “However, in this day and age, surely someone at H&M should’ve realised this may offend someone, somewhere?”
H&M issued an apology that read: “We sincerely apologise for offending people with this image of a printed hooded top. The image has been removed from all online channels and the product will not be for sale in the United States.”
Aussie retail payments platform Afterpay has launched a new global look, feel and positioning with a fresh brand identity. Founded out of Bondi, Sydney, Australia five years ago, Afterpay has skyrocketed to infinite heights, with almost 10 million customers and 55,000-plus merchants now using the platform globally across Australia, US, UK (where it is called […]
How Communications’ China marketing director, Doris Li, believes ad-land professionals must be courageous enough “to be abnormal”, and listen to their hearts, to be fearless in times of change. During this year’s B&T Women in Media Awards, presented by Bauer Media, we’ll be recognising exceptional people who have achieved success in their professional arenas, celebrating […]
The holding companies might be losing as much as 23 per cent of their revenue year-on-year, but new business has remained relatively resilient through 2020, the lastest research from R3 has revealed. In the first half of 2020 total new business revenue decreased 10 per cent globally – but creative agencies are having to find […]
Independent communications consultancy The Mint Partners has bolstered its integrated client roster and signed a number of premium lifestyle brands to kick start the new financial year. With an array of new products, services, and a focus on insight-led and creative integrated communications, MINT has enjoyed recent success with an expanded portfolio across new categories including fintech, […]
A feature length documentary on the extraordinary racing career of Australia’s first Formula 1 champion, Sir Jack Brabham, co-produced by design, animation and visual effects house Heckler, will be available on Stan exclusively from this Friday – 7 August. Directed by Ákos Armont (Aurora Films) in association with Heckler, whose co-founder Will Alexander served as […]
In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]