Outdoor advertising infrastructure owner Wildstone has entered the New South Wales market with the acquisition of a premium digital billboard in Sydney’s Lower North Shore suburb of Cremorne.
The site, located on Military Road, marks the company’s first Sydney asset and its largest single-site purchase in Australia to date.
The digital spectacular portrait panel (4m x 8.1m) sits along one of the city’s busiest commuter corridors and is widely regarded as one of the standout sites in the local out-of-home landscape.
The billboard will be operated by oOh!media, further strengthening the partnership between the two companies.
The acquisition highlights a continued push into the Australian market for Wildstone, which owns more than 5,700 billboards globally. Since launching locally in May 2024, the company has grown its national footprint to 75 assets.
Its expansion follows a series of acquisitions across Victoria in 2025. The company purchased the entire 52-billboard regional Victorian portfolio of Total Outdoor Media last March, before acquiring a further six metropolitan Melbourne structures from High Street Media in September.
Wildstone Australia managing director Noel Cook said entering Sydney represented a major milestone for the company.
“We’re excited to have expanded even further into Australia’s thriving OOH market and especially to have done so in such a landmark location in Sydney,” Cook said.
“We have many more deals in the pipeline and expect our number of assets to increase significantly this year.”
Robbie Dery, chief commercial operating officer at oOh!media, said the Cremorne site is highly sought after by advertisers due to its visibility and location.
“The Cremorne site is highly sought after by advertisers wishing to take advantage of its high visibility along a key commuter corridor,” Dery said.
“We’re delighted to partner with Wildstone to operate this premium Sydney site.”
