The marketing world around us is changing at break-neck speed. In that environment, the country’s top marketers might feel hard-pressed to keep up with and learn everything about anything.
But could unlearning be just as important (if not more so) than learning the latest, greatest, hot new thing or fad?
It’s the question posed during a very special live version of the Black T-Shirts podcast, hosted by industry leaders Adam Ferrier (co-founder of Thinkerbell) and Brent Smart (chief marketing officer of Telstra).
Held at a recent B&T Breakfast Club event in Sydney, Ferrier and Smart welcomed Mutinex founder Henry Innis and Clare Tsunobo, Lion’s head of media, to unpack media myths, creativity clichés and the evolving role of data in shaping marketing today.
This isn’t a how-to guide, it’s a candid reflection on what they used to believe and how those shifts are now changing the way the industry thinks.
You can watch the episode on YouTube above, or listen below and subscribe on Apple Podcasts or Spotify.
