Hearts & Science, part of Omnicom Media Group (OMG), has named Tom Leahey as Head of Digital for Melbourne.
He will oversee Hearts’ integrated digital and data proposition in the local market. Leahey was one of B&T‘s 30 Under 30 Tech Finalists last year, and brings significant experience to the role.
He was most recently responsible for setting up the internal programmatic trading desk, establishing and developing a full programmatic technology stack and the related audience data play to enable the offering.
Before this, Leahey held various programmatic and search leadership roles within OMG’s OMD after arriving from the UK in 2015.
Hearts & Science is the newest agency to join OMG’s suite, and focuses on using data and emotional connections to deliver on customer journey value drivers.
Richard Smith, Hearts’ Melbourne MD, said: “identifying the right person to lead our integrated proposition was critical. In Tom, we have welcomed back a former Omnicom staffer, who is well known to the local team and broader OMG divisions.”
“It’s crucial that we bring to life our focus on the customer journey via the intelligent application of data-centric solutions. I’m certain that Tom is the right person to accelerate both our clients’ growth, and that of the agency in Melbourne.”
Leahey added: “I’m excited to be joining the Hearts team here in Melbourne, and advocating for Hearts & Science’s market leading proposition.
“With data-led decisioning and customer behaviour at the core of the business, I’m looking forward to driving success for clients and guiding them through this ever-changing eco-system.”
Don’t wait: Get in quick! Entries for B&T’s 30 Under 30 Awards close today. You can submit your entry here.
The 30 Under 30 Awards will be held at The Factory Theatre, Sydney on Thursday, 15 April.
If you’d like more information on the event, head to this website.
Other key information
- Entries close Monday, 22 February 2021
- Late entries close Monday, 1 March 2021
- People’s Choice Poll launches Wednesday, 3 March 2021
- Judging period: Wednesday, 3 March to Friday, 19 March 2021
- Shortlist announced Wednesday, 24 March 2021
- Early bird tickets close at 11.59pm Wednesday, 2 April 2021
- Full price tickets on sale at 12am Thursday, 3rd April 2021 (until sold out)
- People’s Choice Poll closes Friday, 26 March 2021.
Thank you to our incredible sponsors for making this event possible.
In this guest post, Hulsbosch’s creative director Marcel Wijnen, casts his design eye over what truly makes a brand and says it’s all about being true and essential… To do simple – and to be original – is a truly tough task. Not impossible, but not easy. Naturally, we can get lost in ‘striving for simplicity’ […]
Seven Victorian charities are uniting for a month-long virtual fundraising challenge - Power Up 2021 - between 28th February and 28th March. There’s no denying that 2020 affected everyone, but small charities experienced a huge drop in much needed donations and it is hoped the Power Up campaign will bring fundraising back to life.
South Australia’s largest independent supermarket chain, Foodland – with its unforgettable jingle “Foodland, the mighty South Aussies, yeah” – will launch a new campaign on 7th March. The campaign coincides with the chain’s $251m expansion program to open twenty-five new stores, revamp fourty-seven and create 2,500 new jobs over the next five years. Agency KWP! […]
A-listers turned out to Klarna's Sydney party last night. It did move significantly down the alphabet on B&T's arrival.
On Thursday, Quantcast held their Virtual NOVA event, discussing the current state of the advertising industry, the end of third-party cookies, the open internet vs walled gardens, and data privacy and consent. The event coincided with the launch of their new Quantcast Platform. It is an intelligent audience platform powered by the company’s patented AI […]