Heart Foundation Appoints Luminary As Digital Agency

Heart Foundation Appoints Luminary As Digital Agency
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Following a competitive pitch process, digital agency Luminary has been appointed as the new website development partner for the Heart Foundation.

Luminary will be responsible for the technical implementation of a major website redevelopment, due to be rolled out in the first quarter of 2020.

The project will consolidate several existing websites under the Heart Foundation umbrella into a single platform.

The new site, to be built on the Kentico EMS web content management system, will provide an enhanced user experience, including tailored pathways for the Heart Foundation’s core customer segments.

Heart Foundation’s director of digital & direct channel, Troy Muir said: “Our aim is to develop a world-class user experience and site management structure that will leverage and build on our high visitation rates and comprehensive health content, ultimately providing a key weapon in our fight against heart disease.

“We are delighted to be working with such an innovative and experienced development partner in Luminary.”

Muir added: “We have set the bar very high for ourselves regarding delivering a seamless and personalised experience.

“After considering the options, we were very impressed by their depth of experience in both the not-for- profit vertical and with the complex technology involved.”

Luminary will be supported by the Heart Foundation’s behavioural design partner, Neo, who are leading the interface strategy and design.

An evidence-led approach is taking them into the homes of Australians to gather feedback every few weeks.

Luminary’s engagement director, Liam Thomas commented: “We are delighted to welcome the Heart Foundation into our growing stable of not-for-profit clients.

“The Foundation has been a real trailblazer for change throughout its 60-year history, from supporting the development of the pacemaker, to lobbying for the introduction of the 000 emergency service.

“We’re really excited about supporting the Foundation in the next stage of its digital journey, building on the wonderful strategic and design direction that’s already been set by Neo.”

The Heart Foundation will join Save The Children and The Fred Hollows Foundation in Luminary’s established not-for-profit portfolio, along with recently acquired digital strategy client World Wide Fund for Nature (WWF).

Thomas concluded: “Our not-for-profit work really underlines our commitment to making a difference with digital, and I couldn’t think of a better way to mark the start of our 21st year in operation than welcoming the Heart Foundation into the fold.”

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