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Reading: Hear From The Minds Behind Howatson+Company’s B&T Awards Success
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B&T > Awards > B&T Awards > Hear From The Minds Behind Howatson+Company’s B&T Awards Success
AwardsB&T Awards

Hear From The Minds Behind Howatson+Company’s B&T Awards Success

Staff Writers
Published on: 2nd December 2025 at 11:40 AM
Edited by Staff Writers
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On Friday night, we crowned the créme de la créme of our industry at the B&T Awards. The energy was high, the frocks were sparkly and the suits were sharp! Here, we share what winner of VIC Agency, Howatson+Company had to say after its win.

Howatson+Company also won the Best Direct Response Campaign, in partnership with UNICEF, and its recently launched AI-powered creative technology company Plus Also Studios picked up the Best Digital Transformation Award.

Howatson was recognised for its innovative ventures into AI, its esteemed creative work for Allianz, UNICEF and Petbarn and its continuing commitment to ‘Care Fiercely’. The agency’s mark on the industry is one of human creativity and collaboration, a space where bold and fun ideas flourish.

Check out what Chris Howatson and Renee Hyde had to say below! While words of wisdom abounded, we couldn’t take our eyes off Chris Howatson’s double-breasted pinstripe suit–it’s something to behold!

To read more about the agency’s win, head over here and read about the rest of the winners here.

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Fredrika Stigell
By Fredrika Stigell
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Fredrika Stigell is a former contributor at B&T, where she reported on culture across a wide range of sectors including media owners, experiential agencies, sustainability, fashion and beauty, pharmaceuticals and healthcare, and universities.

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