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Reading: Havas Melbourne Appointed To Handle World Vision Australia’s Media Account
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B&T > Advertising > Havas Melbourne Appointed To Handle World Vision Australia’s Media Account
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Havas Melbourne Appointed To Handle World Vision Australia’s Media Account

Staff Writers
Published on: 21st August 2017 at 11:49 AM
Staff Writers
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Humanitarian aid organisation World Vision Australia has announced it has appointed Havas Melbourne as its media agency of record, following a competitive pitch involving four Melbourne agencies.

The intensive pitch process was initiated by World Vision, who wanted identify a partner to help them drive an organisational-wide digital transformation.

World Vision chief marketing officer Teresa Sperti said she was excited to appoint the Havas team.

“Havas stood out from the other agencies with their straight-talking approach, their passion for our cause and the creativity of their thinking,” she said.

“It was an intensive evaluation process, but they demonstrated a clear understanding of our needs, and have the right mix of skills to help us evolve our media strategy and spend our media investments wisely.”

Havas Melbourne group managing director Matt Houltham said: “It is a rare opportunity to work with a brand that makes such a difference to people’s lives, so we are thrilled to be joining Teresa and her team to help them strengthen their media approach.”

Havas Melbourne staff
Havas’ Melbourne team

The win adds to a growing portfolio of media clients within Havas’ Melbourne office, including tyre manufacturer Michelin and energy provider Momentum Energy.

 

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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