GroupM Australia Launches Media Landscapes Podcast

GroupM Australia Launches Media Landscapes Podcast

Digital media giants, shifting viewing habits, ad investment trends, media fragmentation, media economics and content monetisation in the absence of advertising are some of the biggest topics in media affecting advertising clients.

GroupM’s new podcast series ‘Media Landscapes The Podcast’ explores them all in an engaging, informative way in these bitesized episodes hosted by GroupM Australia & New Zealand CEO, Mark Lollback; head of trading intelligence, Liesa Newland; and group communications director, Rosie Baker.

The podcast, available on Apple Podcasts, Spotify and Soundcloud, is a series of five 10-minute episodes each giving an insight into how an aspect of media is affecting marketers and the media industry.

Each episode of ‘Media Landscapes The Podcast’ is based on a trends piece written by GroupM’s global president of business intelligence Brian Wieser, and published at the tail end of 2019 in a report of the same name.

As podcast hosts, Lollback and Newland offer their local analysis and reflection on the global topics explored in depth within the report.

Mark Lollback said: “We are constantly looking for better ways to communicate with our clients, people and partners to share information and insights. Podcasts are an effective, innovative audio channel that works for many of our advertising clients, so it makes sense to explore it as a B2B channel.

“Whether listeners are media and marketing experts themselves or new to the subjects, these short, snackable episodes are designed to offer a bitesize overview of a major topic in media and marketing. The episodes standalone but if listeners want to know more, they can download the full GroupM Global publication Media Landscapes for free and go deeper into the subject, or get in touch with us for more info.”

The first episodes were launched in late December and GroupM will distribute new episodes weekly throughout January on Apple Podcasts. GroupM is also distributing the episodes directly to clients and its staff across Australia & New Zealand.

Media Landscapes The Podcast was developed and produced in collaboration PodcastOne Australia and recorded in their state of the art Sydney podcast studio.

Podcasting is exploding globally. Twenty percent of Australians 18-54 listen to podcasts weekly listening to 9 titles per week. More than half (51 per cent) of podcast listeners are managers and professionals and 75 per cent of podcast listening occurs in the morning and evening commute, according to PodcastOne Australia.

“People want to be kept up to date on changes in their industry, but are increasingly time poor and on the move. As a result, PodcastOne Australia work with companies to create internal ‘business to business’ (B2B) podcasts. These B2B podcasts offer the opportunity to fit in with people’s ‘on demand’ consumption habits by offering businesses a new way to communicate with their staff, in an engaged and personalised manner, that can be consumed on the go. PodcastOne Australia have previously worked with GroupM to develop and produce their internal communications podcast, so when they approached us about turning their global report into engaging audio content, we were happy to work with them once again,” said PodcastOne Australia content director Jennifer Goggin.

 




Please login with linkedin to comment

GroupM mark lollback

Latest News

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile
  • Media

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile

Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7
  • Advertising

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7

B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]

by B&T Magazine

B&T Magazine
Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma
  • Opinion

Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma

The science is not in question – smarter people than I, with far more data, have codified it. The logic is not up for grabs…it makes sense that creating mental shortcuts to your brand keeps you at the top of your mind. Lead image: Kate Smither – Owner, The Tall Planner I wouldn’t even take […]

Opinion

by B&T Magazine

B&T Magazine
African woman using a cellphone in an office alone
  • Marketing

Ortto & Tall Bob Partner To Deliver Better SMS & MMS For Australian & NZ Businesses

Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]

Slew Of New Hires At Snap Inc.
  • Media

Slew Of New Hires At Snap Inc.

Snap Inc. has announced a number of new recruits. B&T unaware if it positively impacted SEEK's share price.

Reddit Gets Playful Brand Refresh
  • Technology

Reddit Gets Playful Brand Refresh

This will be of interest to any Reddit fans, graphic designers or lovers of an orange so bright it burns the retinas.

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market
  • Advertising

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label
  • Marketing

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label

Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]

realestate.com.au Extends Major Partnership With Sydney Swans
  • Marketing

realestate.com.au Extends Major Partnership With Sydney Swans

Australian property site realestate.com.au has announced the extension of its partnership with the Sydney Swans for two further seasons. Lead image: Tom Harley, Owen Wilson and Tom McCartin realestate.com.au has partnered with the Swans since 2016 and has called the back of the club’s iconic guernsey home since becoming a major partner in 2020. This […]

Avenue C Nabs Paula Lopes From KINESSO
  • Marketing

Avenue C Nabs Paula Lopes From KINESSO

Leading independent media agency, Avenue C, is thrilled to announce the appointment of Paula Lopes as Digital Director. Paula, a seasoned professional with over 17 years experience in the media industry, joins Avenue C from her role as Chief Operations Manager of KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).

oOh!Media Fuses People & Performance At National Annual Revenue & Growth Conference
  • Advertising

oOh!Media Fuses People & Performance At National Annual Revenue & Growth Conference

oOh!media brought together more than 260 of its sales, operations, commercial, marketing, finance and leadership teams last week for its national annual revenue and growth conference. Held over two days at the picturesque Rydges Resort in Hunter Valley, the event ‘Fusing people and performance’ focussed on how to build a high-performance mindset and how it […]