Saving a deposit for your first home is a no small feat and in recognition of this, Great Southern Bank has launched the “Home Loaner” campaign to help Aussie first home buyers on the path to homeownership via Keep Left.
Developed by Keep Left, the multifaceted Home Loaner campaign incorporates PR, a digital experience and, when COVID permits, will include a series of physical activations along Australia’s east coast.
Launched as part of Great Southern Bank’s rebrand activity and “Happily Clever After” brand platform, the Home Loaner campaign supports the bank’s mission to help young Aussies buy a home, without sacrificing their entire social life.
Over the next two months, digitally savvy consumers will have the opportunity to take the Great Home Loaner quiz online.
The interactive tool uses a series of quirky questions to uncover your personality types when it comes to saving, providing a pathway to financial support that makes achieving a deposit easier.
Chief customer officer, Megan Keleher, said: “With house prices rising, there is a view that young people make sacrifices to their social lives to save for a home loan.
“This campaign takes a lighthearted approach to the challenge of saving, which focuses on how to jump the deposit hurdle on the journey to homeownership.
“This gives the audience the tools and a community to help make homeownership a reality.”
