Queensland’s largest billboard and signage company, goa, have this week announced the launch of their flagship digital screen THE VALLEY ICONIC on Monday 29 February.

At over 150 square metres in size, this newest screen leads goa’s premium digital billboard offering – THE ICONIC SERIES.

goa’s joint managing director Chris Tyquin has reiterated exactly how significant this new addition to the series will be.

“It is iconic digital screens like THE VALLEY ICONIC that have the potential to completely change Brisbane’s Out-of-Home landscape.

“This screen alone reaches over 10 percent of Brisbane’s population every week and that doesn’t take into account the ‘wow factor’ of its bespoke industrial design,” Tyquin said.

Towering above one of Brisbane’s busiest intersections, THE VALLEY ICONIC will be an architectural landmark in its own right, commanding the attention of traffic from five separate feeder roads.

The screen officially launches at 5am on Monday 29 February. Further details are available on goa’s website.