Goa Gets Charitable With Multicultural Campaign For MDA

Goa Gets Charitable With Multicultural Campaign For MDA
SHARE
THIS



Queensland’s largest signage and digital billboard company, goa, has partnered with Queensland multicultural organisation MDA, to bring to life the #CreateWelcome campaign.

From 1 April to 30 June, interactive multimedia billboard messages will be welcoming refugees and people seeking asylum to Australia, alongside a surge of social media support from some leading personalities.

“Goa is using our network of multimedia billboard technology to help create a positive social environment in Queensland, welcoming new arrivals and promoting inclusion from the broader community. Our billboard network currently reaches over two million people a week, so it is exciting to use it for the greater good on the #CreateWelcome campaign, alongside MDA’s wealth of experience in the multicultural sector,” said goa chief executive, Chris Tyquin.

Leading profiles such as the actress Jess Tovey, writer Benjamin Law, Brisbane Roar goalkeeper Jamie Young, comedian Tom Ballard and a host of others from stage, screen, sport and politics will be participating in the #CreateWelcome campaign, using their social media influence to support the project.

People can join the #CreateWelcome movement by stepping into a #CreateWelcome Social Booth. The Social Booth will be situated at various sporting, cultural and lifestyle events where people can construct their welcome message and upload via Instagram using the #CreateWelcome hashtag. Goa will then broadcast the image across numerous digital billboards in Queensland, creating a greater a sense of community between Australia and the 13,000 new arrivals who call Australia their new home each year.

Can’t get to a booth? You can also get involved by ordering a WelcomeKit from the createwelcome.com website.

“The #CreateWelcome campaign couldn’t be happening at a more important time. Messages of inclusion, friendship and generosity will tackle negative rhetoric and represent our shared promise to people seeking a safer life in Australia,” said Kerrin Benson, MDA chief executive officer.

“It’s very exciting knowing MDA and goa are combining for such a positive social initiative as it takes collective effort to create an inclusive, welcoming community,” Benson added.

Please login with linkedin to comment

#CreateWelcome heinz mda Multi-Screen TV Summit

Latest News

WPP Q3 Revenues Fall 7.6% YOY
  • Advertising
  • Marketing
  • Media

WPP Q3 Revenues Fall 7.6% YOY

Work at WPP? Down to the last notch on your belt? Well, expect a little more tightening judging by these numbers.

by B&T Magazine

B&T Magazine
Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R
  • Media

Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R

Inner Health has revolutionised its famous blue bugs as part of a new brand platform launching this week.  Developed by VMLY&R, the new platform ‘Listen to your Gut’ re-introduces the bugs in a whole new environment.  VMLY&R Client Service Director Jo Millington said the new platform aimed to reposition Inner Health as an overall health […]

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen
  • Media

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen

Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson
  • Campaigns

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson

WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix
  • Campaigns

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix

Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]

  • Technology

Why Apple Is Building Up Its Search Engine

Forget the shiny gadgets & skivvies, evidence is mounting that Apple could possibly be the Fourth Order Of The Sith.

by B&T Magazine

B&T Magazine