Getty Images has announced an exclusive global distribution partnership with virtual reality (VR) company Jaunt.
The new partnership will enable Getty Images to provide premium cinema-grade VR video to enable today’s leading content creators to deliver the highest-quality 360-degree content experiences to audiences worldwide.
Customers will be able to access Jaunt’s immersive 360-degree stereo video experiences through Getty Images’ websites alongside Getty Images’ collection of over 25,000 360-degree photographs.
Anthony Holland Parkin, head of VR at Getty Images, said: “Today’s partnership with Jaunt takes us into the next frontier of immersive experiences and we look forward to working with them to provide our customers with a level of VR content not yet seen in this space.
“By including compelling VR content as part of our core offering, we are facilitating the growth of – and driving demand for – this exciting new medium that is revolutionising the way we experience the world around us.
“In 2017, skepticism around VR has finally taken a backseat. What has become clear to brands and the public alike, is that VR is here to stay. Undoubtedly, it has the potential to transform the way the public consumes and engages with brands.
“At Getty Images, we are embedding VR content technologies into the core of our business and ensuring that, as use of VR continues to grow, its users are further enhancing their experience with access to the world’s best content.”
Mitzi Reaugh, global head of strategy and content licensing at Jaunt, said: “We are thrilled to be working with Getty Images to bring our high quality 360 and cinematic VR footage to the wider creative community.
“Just as meaningful as producing premium VR experiences is to Jaunt, it’s equally important to help facilitate others to create quality 360 and VR content. We aim to do all we can for the growth of this powerful, emerging medium.”
The deal follows Getty Images’ partnership with Google, which sees Getty Images supplying hi-res VR content from current events around the world for Google Expeditions.
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]