“Game Changer!” Why Apple’s New 5G Phone Has Just Started The Post-Smartphone Era

“Game Changer!” Why Apple’s New 5G Phone Has Just Started The Post-Smartphone Era
SHARE
THIS



Apple’s inclusion of 5G in its new iPhone range will spur on the adoption of a technology which Verizon Media ANZ’s managing director Paul Sigaloff (pictured below) says will change the game for every consumer and business….

When Apple adopts a technology, it generally starts the process of subtly changing our world. Overnight the world’s first US$2 trillion company announced its new iPhone 12 models will include 5G technology.

With it, they’ve heralded the start of a new industrial revolution and create new technologies and even industries.

I know that’s a big claim, but the potential advances of 5G are enormous. Basically, it’s the promise of almost instant access – and ironically for Apple herald capability to enter the post-smartphone era.

Post-smartphone is not just about all of us being connected, faster. It’s also about everything around us being connected. Now, with this new opportunity to harness the power of 5G, content creators have limitless options to delight and inspire consumers through what they create.

Apple’s role in this

5G has been talked about for quite a while and most manufacturers have a smartphone on the market enabled with it. Telcos have been slowly rolling out the technology. So why is this such a big deal?

The answer comes in Apple’s ability to popularise existing technology and make it mainstream. History shows Apple is the ultimate fast follower – they didn’t create touch screens or even the smartphone category, but the iPhone was the product that put it firmly in people’s imaginations.

It’s one of the best marketing organisations on the planet, so its message gets heard, and it has the ability to really make these innovations sing in its products.

Add to the fact that Apple accounts for more than 50 per cent of the Aussie mobile operating systems market and they have the mass to get things adopted quickly.

New horizons

It’s well known 5G is going to be a gamechanger for speed – downloading a full HD movie will only take 4 seconds. A recent Verizon Media consumers study showed 78 per cent of people are most looking forward to these enhanced speeds.

Just like 4G before it, the arrival of 5G in the Australian market means both volume and quality of content consumed will increase because it will become easier. But it will also change the way we consume reality – immersive experiences like augmented reality (AR), extended reality (XR) and virtual reality (VR) will become more mainstream.

The enhanced speed will be transformational for AR in particular. We’ve already had phenomena like Pokemon Go, while many brands have been starting to use it to showcase products for consumers when COVID lockdowns made getting to stores to see things impossible.

Take away the lag and those little glitches caused by suboptimal connectivity and consumers are going to start expecting this kind of ability on all their digital experiences. Brands need to start the process now or risk getting left behind.

Investing in 5G enabled experiences like extended reality (XR), live streaming video and gaming puts you on the path to be ready for where many consumers are already, and where the majority will be very soon.

The​ ​future is already being trialled

Many companies have experienced a decade of digital transformation in a few months through the events of 2020, and consumers are now more used to interacting with brands on their devices at their convenience.

But it will also transform the way we enjoy live experiences as well. In fact, it already is.

Earlier this year, Verizon Media equipped fans at the stadium in Miami with 5G phones and enabled them to watch the game in 5G and created augmented reality overlays so they were able to see live stats, replays and other content all in-stadium.

While this is a great example of how 5G can enhance consumer experience in the sports and entertainment environment, it also has a really interesting application for public spaces. Fans at the stadium were able to locate food outlets and facilities via the AR overlaps, similar to an in-stadium GPS.

By just connecting a 5G offer with people who were already using their smartphones, we could secure more engagement through the crowd and apply a seamless digital experience to the physical game.

With sport and the arts facing the need to up the value offer to draw the crowds back into venues in the future these kinds of advances will be key in creating this.

Unlimited potential, limited time

The arrival of 5G also means that video, already exploding in popularity over the past years, will become even more commonplace across our devices. This will have an impact on how marketers look at engaging customers.

Verizon Media’s Connecting Physical and Digital Worlds​ ​ study showed the majority of advertisers believe 5G will lead to significant improvements across areas like content production (88 per cent), more immersive ad formats (87 per cent), better targeting with more data (85 per cent), and enhanced video streaming experiences (85 per cent).

Marketers will now have a better chance than ever to make meaningful connections with their audience, but need to do so with this new wireless technology front of mind. In a post-pandemic consumer landscape people’s connection with technology has become more fundamental.

With Apple’s new 5G offering, there is so much to be excited about. 4G massively changed the way in which we connected with our devices and each other, but the new Apple 5G with its market lead of truly unlimited data capacity will define this new generation of smartphone users.

All of this is just what we can predict, the really exciting thing with any new technology is the chance to write the future and create new categories and even new industries.

The future is just arriving, now is the time to shape what it looks like for your business.

Please login with linkedin to comment

Apple Verizon Media

Latest News

Acast Adds New Brand Suitability Controls For Advertisers Via Comscore
  • Advertising
  • Media

Acast Adds New Brand Suitability Controls For Advertisers Via Comscore

Acast, the independent power source of podcasting has teamed up with Comscore to provide brand suitability controls for brands advertising through the Acast Marketplace. This new innovation is part of a global partnership with Comscore, and will be available to all advertisers working with Acast Australia and New Zealand. The brand suitability solutions offered by […]

Wavemaker Names Susie Si As New Vodafone Lead
  • Media

Wavemaker Names Susie Si As New Vodafone Lead

Media agency Wavemaker has appointed Susie Si as group business director – to lead the Vodafone account. Si joins from sister agency MediaCom, where she has spent the last 8 years. Most recently she was group client lead on News Corp. Si will report to Wavemaker Sydney managing director Ian Edwards, and replaces Emily Cook […]

Trade Indy Opens Sydney Office With Appointment Of NSW Commercial Director Ben Mulcahy
  • Marketing

Trade Indy Opens Sydney Office With Appointment Of NSW Commercial Director Ben Mulcahy

Headquartered in Melbourne, Trade Indy is expanding off the back of strong client retention and consistent growth through existing and new business. Founded in Melbourne in 2014, the team have since expanded the business through team members in Singapore, Indonesia, Tasmania and Queensland, and are pleased to announce the full-time employment of NSW commercial director […]

Outbrain Goes Public, Making Nasdaq Debut
  • Marketing

Outbrain Goes Public, Making Nasdaq Debut

Outbrain Inc. has announced the pricing of its initial public offering of 8,000,000 shares of common stock at a price to the public of US$20.00 per share. The gross proceeds to Outbrain from the offering, before deducting the underwriting discounts and commissions and offering expenses, are expected to be approximately $160 million. The shares began […]

HubSpot To Support The GO Foundation As Part Of World Certification Week
  • Technology

HubSpot To Support The GO Foundation As Part Of World Certification Week

HubSpot, the customer relationship management (CRM) platform for scaling companies, has announced that as part of its World Certification Week, it is supporting the GO Foundation with its mission to empower young Aboriginal and Torres Strait Islander people through education. As part of the support, HubSpot will donate $5 for every HubSpot Academy certification awarded […]

IntelligenceBank Secures $50M Investment From Five Elms Capital
  • Technology

IntelligenceBank Secures $50M Investment From Five Elms Capital

IntelligenceBank has today announced a strategic growth investment from Five Elms Capital. The $US37 million ($50 million) investment comes as brands and enterprises have realised that outdated technologies, disjointed data sources, and manual processes make it challenging to efficiently manage essential marketing workflows and ensure compliance across the organization. IntelligenceBank digitally transforms manual processes and […]

SCA Announces Ten New Dab Music Stations Via LiSTNR
  • Media

SCA Announces Ten New Dab Music Stations Via LiSTNR

Southern Cross Austero (SCA) announced today 10 all-new DAB+ music stations on LiSTNr. The introduction of the 10 new Dab stations takes the number of music stations to 25 and reinforces its commitment to growing exclusive music programs and content. The 10 new stations have been created to cater to a variety of moods and […]

SBS Launches Live Interpreting Of Daily NSW COVID-19 Conferences In Vietnamese And Arabic
  • Media

SBS Launches Live Interpreting Of Daily NSW COVID-19 Conferences In Vietnamese And Arabic

SBS has launched live interpreting of the daily NSW Government COVID-19 press conference in languages other than English, to provide communities with access to the latest information and critical health messages. The national-first initiative provides real-time interpreting of the press conferences in Arabic and Vietnamese, streamed live every day on the SBS Arabic24 and SBS Vietnamese Facebook pages, SBS […]

Linktree Chooses Snowflake To Support Intelligence And Analytics Activities
  • Technology

Linktree Chooses Snowflake To Support Intelligence And Analytics Activities

Snowflake, the Data Cloud company, today announced it has been chosen by market-leading linking platform, Linktree, to support the company’s business intelligence and analytics activities. Linktree enables creators, brands, artists, publishers, agencies, and businesses of all sizes to curate an online ecosystem and monetise their passion, instantly guiding their audience to the destinations they care […]

London, UK - August 01, 2018: The buttons of Snapchat, Facebook, Instagram and WhatsApp on the screen of an iPhone.
  • Media

Snapchat Sees 116% Increase In Revenue

The last time B&T saw impressive increases the size of 116% was the swipe left rejections on our Tinder profile.

by B&T Magazine

B&T Magazine
Woman hand using modern laptop computer to connect with live streaming video on social network
  • Technology

Xandr Sees 125% Lift In Video Spend

Xandr, AT&T’s data-enabled technology platform at the intersection of digital and TV, today shared results of premium video, Connected TV (CTV) and curated media spend on its platform for Q2 2021, which saw significant increases.

Taboola Acquires Connexity For $1 Billion
  • Technology

Taboola Acquires Connexity For $1 Billion

Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, announced today that it has entered into a definitive purchase agreement to acquire Connexity from Symphony Technology Group for approximately $US800 million. Connexity is one of the largest independent e-commerce media platforms in the open web, serving over 1,600 direct merchants, and 6,000 publishers.

How To Re-Engineer Your Event Mix With ON24
  • Partner Content

How To Re-Engineer Your Event Mix With ON24

Events are increasingly shifting online. You can't get loaded on booze & arancinis, but you'll save on dry cleaning

by B&T Magazine

B&T Magazine
Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine