G Squared Names New Head Of Strategy & Head Of SEO & Content

G Squared Names New Head Of Strategy & Head Of SEO & Content
B&T Magazine
By B&T Magazine



Digital consultancy G Squared has appointed former Sydney Swans senior marketer, Billy McLean (right in lead image), as head of strategy and former Qantas marketer, Kate Duffield (left), as head of SEO and content in newly created roles.

McLean and Duffield join the Sydney-headquartered agency following a repositioning focussing on consulting services across SEO, paid media and web, with a separate team dedicated to delivery and implementation.

Founded in 2012 by George Photios and George Pappas, G Squared drives return on investment through bespoke integrated digital solutions backed by data and analytics. Its team of 60 works with clients including Nick Scali, Mitsubishi Electric, Mirvac and Sealy Posturepedic.

George Photios, director at G Squared, said: “We have seen strong growth in recent years and with the repositioning of the agency the time is right to bolster the team with key leaders in strategy and SEO. Billy and Kate are proven, experienced marketers, who have both agency and client-side experience and will bring a new level of expertise to G Squared’s clients.”

McLean will lead G Squared’s integrated strategy pillar and joins after more than five years at the Sydney Swans, where he was senior marketing manager. He has also worked at North Melbourne Football Club and sports and entertainment agency The Gemba Group. He will operate across all integrated accounts to ensure channel strategy for clients is aligned to their overarching digital strategy.

He said: “I have known the Georges for some time and hugely admire the agency they have built and the award winning work they create. I’m delighted to be joining the team to drive the strategic direction of our portfolio of clients.”

Duffield joins G Squared after almost four years as manager of digital content and SEO strategy at Qantas, leading the airline’s SEO strategy team to maximise search revenue. She has also worked at Resolution Media. At G Squared she will oversee the SEO and content team to secure results for clients across organic search, content strategy, production and publisher engagement.

She said: “I’m delighted to be joining an agency with such a strong reputation in the market for delivering real results for clients. There is already a deep level of search and content expertise here and I look forward to adding to that further.”

 




Please login with linkedin to comment

g squared

Latest News

a data analyst using technology AI for working tool for data analysis Chatbot Chat with AI, using technology smart robot AI, artificial intelligence to generate something or Help solve work problems.
  • Advertising

Introducing Yahoo Blueprint: A New AI-powered Suite For Better Ad Performance & Optimisation

Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]

TEAM LEWIS Announces Rapid Expansion Of Its Australian Team With 10 New Hires
  • Marketing

TEAM LEWIS Announces Rapid Expansion Of Its Australian Team With 10 New Hires

TEAM LEWIS, the global marketing agency, has announced plans to rapidly expand its Australia team with 10 new hires, including Head of Creative and Head of Social roles. Lead image: TEAM LEWIS, left to right – Chris McGhee, Director, AU; Smitha Virik, Regional Head of Client Services, APAC; Martin Harkin, Managing Director, AU. The independent […]

Icon & Snack Drawer Appointed Meta PR Agencies Of Record
  • Technology

Icon & Snack Drawer Appointed Meta PR Agencies Of Record

Meta has appointed Icon Agency and Snack Drawer as its Australian PR agencies of record, and Pead as its New Zealand PR agency of record, following a competitive pitch process. Together, Icon Agency and Pead will deliver a mix of corporate, B2B, policy, and consumer communications in Australia and New Zealand respectively. Snack Drawer will […]

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft
  • Technology

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft

Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila called PS Hummingbird. Lead image: Nigel Vaz CEO of Publicis Sapient The partnership with Tquila, with whom Publicis Sapient has collaborated on several other ventures, will extend Publicis Sapient’s generative AI offerings powered by Microsoft Azure, Microsoft […]

Havas & Reckitt Unleash “Flyhunt” Campaign for Mortein, Turning Billions of Flies into Billions of Ads
  • Campaigns

Havas & Reckitt Unleash “Flyhunt” Campaign for Mortein, Turning Billions of Flies into Billions of Ads

With the “Louie The Flyhunt” campaign, Australians are invited to participate in a unique experience that combines traditional manhunt tropes with cutting-edge technology. Set against the backdrop of the opening of Australia’s fly season, Mortein’s campaign features the notorious Australian icon, Louie the Fly, as the target in a thrilling fly hunt. Wanted posters featuring […]