Coffee beauty brand frank body has announced its newest campaign, which celebrates the dad bod ahead of Father’s Day this Sunday.
The campaign sees a number of dads baring some skin and scrubbing up to showcase the range of frank bod products on offer, and is visible on Instagram (much to the chagrin of the various dad’s kids).
As part of the campaign, frank body acquired quotes from the dads who took part in the campaign reviewing the scrubbing products on offer. One such review payed tribute to Olivia Newton John, saying “The only way to get grease off, while turning Sandy on.”
Other reviews include “Worth the bigger water bill, just turn the heating down”, “I exfoliate as much as I check my car oil – once every few days”, and the short but sweet “Who’s your scrub daddy?”
On top of the campaign release, frank body will shortly be announcing a social giveaway on its Instagram page with Step One, the ethical underwear brand.
The campaign can be viewed on the frank body Instagram page.
