Foxtel Media has unveiled the brands that have signed up as partners for 2020 NRL Telstra Premiership and Toyota AFL Premiership.
2020 dual-code sponsors include Sportsbet, McDonald’s, KFC, Harvey Norman, Coca-Cola, Ford, Chemist Warehouse, Beam Australia, Workwear Group (Hard Yakka), Toyota, Ashley and Martin and Steel Blue Boots.
Exclusive partners to the 2020 NRL season include returning brands Bundaberg Rum and Bailey Ladders.
Exclusive AFL partners include BetEasy, NAB, Xero, Pepper Mayo, Yates, Under Armour, Steel Blue Boots, Tradies Workers and Union Super.
“These partnerships, with top Australian and international brands, really show the power of Fox Sports.
“We are thrilled to welcome our 2020 partners so far and expect to see more brands join us across the codes in the coming weeks – we really are the number one platform for sports advertising.
“Our power brands, Fox League and Fox Footy, consistently rate as the two top Foxtel channels during the winter code timings,” says Martin Medcraf, Foxtel Sales and Brand Partnerships Director
Foxtel is looking forward to a big season in 2020, with the footy codes traditionally drawing strong passionate footy fan audiences. In 2019, Fox League and Fox Footy delivered a total channel reach of 5.4 million, with combined live matches reaching 4.8 million.
Kayo subscriber numbers are also expected to surge as Foxtel’s sports streaming service kicks off its winter sports marketing push with a campaign featuring NRL players Alex Glenn and Luke Keary, as well as AFL players Dion Prestia and Sam Walsh.
“Every game of every round of the 2020 NRL Telstra Premiership and Toyota AFL Premiership will be broadcast live on Foxtel and available to stream on Foxtel GO, Foxtel Now and Kayo, resulting in a highly engaged and receptive audience.
“As well as every AFL and NRL game, fans can follow all the live action from the Formula OneTM, Supercars, Super Rugby, The Masters, Wimbledon and the NBA Finals. Kayo is also running a 14-day free trial which is drawing in a lot of new viewers,” Medcraf added.