Fox Creative Breathes New Life Into On-Air Graphics For Fox Sports

Fox Creative Breathes New Life Into On-Air Graphics For Fox Sports
B&T Magazine
Edited by B&T Magazine

In what is sure to be one of the biggest design efforts in sports marketing this year, Fox Sports has completed a comprehensive refresh of its on-air graphics package for all major sporting codes in conjunction with in-house creative agency Fox Creative.

Starting with the landmark Ashes coverage this past summer, Fox Sports has reinvigorated its broadcast graphics package to ensure a consistent and premium on-air design presence across all sporting codes including NRL, AFL and one of the fastest growing sports, Netball.

Fox Creative have implemented the design shift across thousands of assets built into live graphics systems, forming an essential component of Fox Sports live match coverage, replay analysis graphics, promos and sponsorship integrations, all in 4K Ultra HD.

The new design includes opening title animations, engaging, branded colour and movement wrapped around an average of 1000+ hours of live sport production every month. In addition, there are approximately 1,000 individual graphic layouts that are programmed to source the most up-to-date data from our Fox Sports Lab or controlled by our live operators to bring our viewers closer to the game than ever before.

FOXTEL Group creative director, Guy Sawrey-Cookson, said: “Working hand in glove with our world class production team, we came at this with a customer first approach. From the fans in the pub to the kids streaming on a long road trip, our aim was to bring them closer to the games they love. This clean, crisp and contemporary package delivers an enhanced on-screen experience with impressive visuals fuelled by incredible technology and innovation”.


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