Four Seasons Condoms Launches Kid-Friendly Spot Aimed At Sex-Starved Parents

Four Seasons Condoms Launches Kid-Friendly Spot Aimed At Sex-Starved Parents
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Sydney-based agency Marcel and Four Seasons Condoms are coming to the rescue of time and sex-starved parents with the launch of The Extendables – a new online cartoon designed to keep kids busy while parents get busy in the bedroom.

The show, about extraterrestrial puppets coming to earth, allows romancing parents to monitor the kids by securely pairing their smartphones to any tablet, desktop computer, laptop or smart TV with a webcam, effectively turning it into a motion sensor.

If kids wander away from the screen, the motion detector picks up the movement and sends an alert to connected phones to avert the risk of an untimely surprise. Should parents need a little more time when the video reaches its final minute, there’s an option to ‘extend’ for another five minutes, time and time again.

Check out the TVC below:

The launch of The Extendables comes after Four Seasons found a third of Aussie parents had a fear of being interrupted during sex. On top of this, 22 per cent  of parents reported having less quality time for romance and sex with partners at times when the kids are around, such as during school holidays.

Some 73 per cent of respondents have been interrupted by their kids during sex, The Extendable provides a fun solution for the whole family.

Wesley Hawes, deputy ECD at Marcel Sydney said: “This is a real issue that affects nearly all parents at some point of their lives and I hope our fuzzy friends allow parents around the world to reconnect again. I’m the target audience. I’ve got two children – a three-year-old and a seven-week-old, and I haven’t had sex for about four years.”

“The Extendables is Four Seasons’ way of highlighting the importance of this time. A healthy sex life makes for happier, less stressed parents.”

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