Independent adtech platform Sizmek has announced the appointment of former GroupM executive Timothy Whitfield to lead technology and strategy in the Asia-Pacific region.
Whitfield, who previously worked as GroupM Australia’s head of technology and operations, will assume the role of vice president of strategic solutions for APAC at Simzek.
He will be tasked with advising large brands and agencies on how to build out their technology stack and activate their data.
Whitfield is an engineer and experienced executive in the Australian programmatic and digital advertising market.
He has also held the role of operations director at Xaxis, and is known for coding some of the adtech software that’s still powering the market today, such as Symphony.
Sizmek’s general manager for the APAC region, Damien Thomson, said: “We believe Tim’s appointment will enable Sizmek to execute on the growth plan in the Asia-Pacific region and help agencies expertly fuse together media, data and creative – all powered by AI.
“The complexity of programmatic advertising means that Tim’s solid track record of experience is going to help drive better business outcomes for our clients, and we aim to deliver that.”
Thomson said Whitfield will also focus on working with agencies and brands in the region to build out their connected TV strategies and provide guidance on how to get the best outcomes from their investments into this channel.
Commenting on his new role, Whitfield said: “Building the best bespoke adtech stack solution for each agency and brand can be challenging.
“Agencies need to get primed for the next phase of programmatic advertising, and Sizmek is enabling the industry with the right mix of technology and data, media, and creative solutions.