Newcastle search marketing agency Firewire has been appointed to Visit Newcastle’s digital marketing account following a competitive selection process.
Visit Newcastle is the official tourism platform for Newcastle, promoting the city’s vibrant culture, coastal lifestyle, and year-round attractions to visitors across NSW and beyond. The platform attracts thousands of monthly visitors planning weekend getaways, exploring local experiences, and discovering what makes Newcastle a compelling destination.
Firewire will lead Visit Newcastle’s SEO strategy, focusing on increasing organic search visibility, improving site performance, and driving qualified traffic to the platform during key tourism periods.
Brogan Renshaw, founder and director of Firewire, said the partnership represents a significant opportunity to showcase Newcastle’s digital marketing capabilities on a platform that directly impacts the local economy.
“Visit Newcastle plays a crucial role in positioning our city as a premier destination,” said Renshaw. “Our goal is to ensure that when people across NSW and Australia are searching for their next weekend escape, coastal adventure, or cultural experience, Newcastle ranks at the top of their list.
“This appointment is particularly meaningful for us as a Newcastle-based agency—we’re not just optimising a website, we’re promoting the city we call home and supporting the local tourism industry that’s vital to the Newcastle economy.”
Visit Newcastle showcases the city’s diverse offerings, from the Bathers Way coastal walk and pristine beaches to the thriving food and arts scene.
Firewire brings experience in tourism and destination marketing SEO, having delivered measurable organic growth for clients across hospitality, ecommerce, and government sectors. The agency’s approach combines technical SEO expertise with content strategy designed to capture high-intent search traffic during peak planning and booking periods.
The partnership will see Firewire implement a comprehensive SEO strategy across Visit Newcastle’s digital properties, with a focus on improving visibility for key tourism search terms, optimising user experience, and driving engagement during high-value travel planning periods.
