Ferrier’s THINKERBELL Unveils Foundation Win

Ferrier’s THINKERBELL Unveils Foundation Win

Launching earlier last month, THINKERBELL has announced that its foundation client is 13CABS, the consumer-facing brand of Cabcharge, one of Australia’s largest companies.

13CABS plays a significant role in Australia’s transportation infrastructure, responsible for almost half of the taxis on our roads in Brisbane, Sydney and Melbourne.

Stuart Overell, chief operating officer 13CABS said: “I’m pleased to welcome the THINKERBELL team on board, we’ve got some fantastic stuff in the pipeline and we can’t wait to help build this great brand together.”

Jim Ingram, creative founder of THINKERBELL, said: “13CABS is a brilliant business. We’ve been brought in to help build the entire brand, from driver recruitment right through to consumer facing coms. And as we understand more about the role 13CABS actually plays in the lives of regular Australians, the more we want people to realise that cabs are a part of the fabric of our community.”

Liz Attia, head of marketing at 13CABS said: “I’ve worked with Jim, Cuz and Adam for several years, and love the energy and behaviour change focus of THINKERBELL and their ‘Measured Magic’”.

The appointment starts immediately.




Please login with linkedin to comment

Marvellous Creations Thinkerbell

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]