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Reading: felix mobile Creates Melbourne Mural The Absorbs CO2, Via Paper Moose
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B&T > Marketing > felix mobile Creates Melbourne Mural The Absorbs CO2, Via Paper Moose
Marketing

felix mobile Creates Melbourne Mural The Absorbs CO2, Via Paper Moose

Staff Writers
Published on: 9th June 2021 at 12:01 PM
Edited by Staff Writers
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Enviro telco, felix mobile, has painted a mural in Melbourne CBD that absorbs CO2 emissions like a tree.

Painted with CO2 absorbing paint, made in Australia by Graphenstone, the mural absorbs as much carbon dioxide as a mature 250kg tree does in six months.

The paint also emits ultra-low levels of volatile organic compounds (VOCs) compared to traditional commercial paints.

The mural is the centrepiece of a new national campaign created by hybrid creative agency, Paper Moose, for the fast growing carbon-neutral telco, building off their brand platform ‘The Plan With A Bigger Plan’.

The campaign coincided with World Environmental Day on 5 June, which saw felix commit to planting an additional 25,000 trees, in aid of their larger goal of 1,000,000 trees planted.

Jeremy Willmott, creative director, Paper Moose said, “it’s so rewarding to partner with a brand that’s not only committed to neutralising their environmental impact, but are eager to embrace innovative new ways to do it too.”

Kelly Rollason, head of sales & marketing at felix said, “Green credentials aren’t just attractive these days, they’re expected.”

“felix is proud to lead our industry by example, showing that minimising your impact on the planet maximises brand loyalty.”

“A billboard that consumes CO2 like a tree was the perfect execution to complement our existing efforts as a mobile provider that puts people and planet first.”

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TAGGED: felix, OOH, Paper Moose
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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