felix mobile Creates Melbourne Mural The Absorbs CO2, Via Paper Moose

felix mobile Creates Melbourne Mural The Absorbs CO2, Via Paper Moose
B&T Magazine
Edited by B&T Magazine



Enviro telco, felix mobile, has painted a mural in Melbourne CBD that absorbs CO2 emissions like a tree.

Painted with CO2 absorbing paint, made in Australia by Graphenstone, the mural absorbs as much carbon dioxide as a mature 250kg tree does in six months.

The paint also emits ultra-low levels of volatile organic compounds (VOCs) compared to traditional commercial paints.

The mural is the centrepiece of a new national campaign created by hybrid creative agency, Paper Moose, for the fast growing carbon-neutral telco, building off their brand platform ‘The Plan With A Bigger Plan’.

The campaign coincided with World Environmental Day on 5 June, which saw felix commit to planting an additional 25,000 trees, in aid of their larger goal of 1,000,000 trees planted.

Jeremy Willmott, creative director, Paper Moose said, “it’s so rewarding to partner with a brand that’s not only committed to neutralising their environmental impact, but are eager to embrace innovative new ways to do it too.”

Kelly Rollason, head of sales & marketing at felix said, “Green credentials aren’t just attractive these days, they’re expected.”

“felix is proud to lead our industry by example, showing that minimising your impact on the planet maximises brand loyalty.”

“A billboard that consumes CO2 like a tree was the perfect execution to complement our existing efforts as a mobile provider that puts people and planet first.”




Please login with linkedin to comment

felix OOH Paper Moose

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]