Top 1 replica watches at replicawatches.to.

https://www.upscalerolex.to/

felix mobile Creates Melbourne Mural The Absorbs CO2, Via Paper Moose

felix mobile Creates Melbourne Mural The Absorbs CO2, Via Paper Moose
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Enviro telco, felix mobile, has painted a mural in Melbourne CBD that absorbs CO2 emissions like a tree.

Painted with CO2 absorbing paint, made in Australia by Graphenstone, the mural absorbs as much carbon dioxide as a mature 250kg tree does in six months.

The paint also emits ultra-low levels of volatile organic compounds (VOCs) compared to traditional commercial paints.

The mural is the centrepiece of a new national campaign created by hybrid creative agency, Paper Moose, for the fast growing carbon-neutral telco, building off their brand platform ‘The Plan With A Bigger Plan’.

The campaign coincided with World Environmental Day on 5 June, which saw felix commit to planting an additional 25,000 trees, in aid of their larger goal of 1,000,000 trees planted.

Jeremy Willmott, creative director, Paper Moose said, “it’s so rewarding to partner with a brand that’s not only committed to neutralising their environmental impact, but are eager to embrace innovative new ways to do it too.”

Kelly Rollason, head of sales & marketing at felix said, “Green credentials aren’t just attractive these days, they’re expected.”

“felix is proud to lead our industry by example, showing that minimising your impact on the planet maximises brand loyalty.”

“A billboard that consumes CO2 like a tree was the perfect execution to complement our existing efforts as a mobile provider that puts people and planet first.”

Please login with linkedin to comment

felix OOH Paper Moose

Latest News

Porter Novelli Australia Refreshes National Leadership Team
  • Campaigns

Porter Novelli Australia Refreshes National Leadership Team

Clemenger Group communications agency Porter Novelli has started 2022 with a new leadership structure, to reflect its growing consulting team and practice areas for its strong national client base.   The structure will strengthen its footprint in Australia’s critical industry sectors while continuing to build deep specialisation in strategic communications, media, content and creative services.  The […]

Jellysmack Scores A Knockout & Signs UFC Heavyweight Champion Francis Ngannou As First partner For Its Marquee Program
  • Media

Jellysmack Scores A Knockout & Signs UFC Heavyweight Champion Francis Ngannou As First partner For Its Marquee Program

Just in time for his upcoming first title defence, Ultimate Fighting Championship’s Heavyweight Champion Francis Ngannou, the “Baddest Man on the Planet”  becomes the first partner to join Jellysmack’s new Marquee Program. With this deal, brokered by CAA’s Justin Castillo and Marquel Martin with Jellysmack’s VP of Marquee Business, Aaron Godfred, Jellysmack will help the […]