February New Business Wins: Indie Agency Apparent Tops For Creative, While OMD Wins For Media

February New Business Wins: Indie Agency Apparent Tops For Creative, While OMD Wins For Media
SHARE
THIS



Sydney-based customer engagement agency Apparent was the best performing creative agency for the month of February according to the latest R3 data.

In what proved a very slow month for new business wins, OMD (main photo) was crowned the best performing media agency after it snared the Victorian Government’s $100 million annual spend away from GroupM’s MediaCom.

For creative, Apparent works with a number of US-based clients including US-based Cisco, VMware and LinkedIn. Apparent was B&T’s indie agency of the year in 2019.

Second spot on the creative list was Wunderman Thompson, Leos was third, MullenLowe fourth and Society rounded out the month’s top five.

February, of course, is a notoriously slow time for pitches without being further hampered by COVID.

Proof of that was R3’s monthly data that showed only seven media agencies winning new business for the month.

OMD’s triumph aside, Havas took second spot on the list, M&C Saatchi’s Bohemia continued its impressive run of late claiming third spot, Performics Mercerbell was fourth, while GroupM put the recent loss of its CEO, Mark Lollback, aside with Mindshare taking fifth spot.

February’s list of the best performing Aussie agencies is below:

 

 

 

 

Please login with linkedin to comment

Apparent OMD R3

Latest News

Leadership, Humanity, Technology – The Sweet Spot
  • Media
  • Technology

Leadership, Humanity, Technology – The Sweet Spot

The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new  technologies that streamline and beautify business operations. They simplify life by providing basic […]

by B&T Magazine

B&T Magazine
OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital
  • Marketing

OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital

Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]

FutureFeed Appoints Five By Five For Global Launch
  • Media

FutureFeed Appoints Five By Five For Global Launch

Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR
  • Marketing

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR

Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]

MELBOURNE, AUSTRALIA - APRIL 14: Jack Viney of the Demons and Mitch Wallis of the Bulldogs pose for a photo during the Theragun & AFL Partnership announcement at AFL House on April 14, 2021 in Melbourne, Australia. (Photo by Dylan Burns/AFL Photos)
  • Marketing

AFL Names Therabody As Its Official Recovery Partner

The AFL is delighted to welcome Therabody as its Official Recovery Partner of the 2021 Toyota AFL Premiership Season. Therabody’s industry-leading devices and research will be integrated into pre-match training and post-match recovery routines to help prevent injuries and help improve overall athletic performance. Therabody will also become the naming partner for the end-of-season AFL […]