Global marketing agency TEAM LEWIS has launched its proprietary AI-powered platform, Marketing SideKick, making its in-house built marketing intelligence tool available to clients.
The move follows what the agency says is strong inbound demand, as brands look to better connect data across PR, media and marketing channels.
“TEAM LEWIS recognised early on not just the potential of AI to improve our ways of operating, but more importantly the advantage we would have by building our own system from the ground up,” managing director Martin Harkin told B&T.
“Marketing Sidekick’s range of specialised tools empowers our team to spend the majority of time and focus on what technology can’t replicate: the human touch, curiosity and creativity that bring a brand’s story to life for the right audience, at the right time, across any and every channel.”
According to Harkin, the platform is already deeply embedded in local operations.
“Our teams are fully literate on SideKick and use it daily to the advantage of all of our clients. For example, with a recent client, ‘Ping’ and ‘Scout’ enabled us to, faster and more efficiently than ever, identify an emerging trend and equip our team with the knowledge required to develop reactive commentary that secured key coverage.”
“That same human expertise, super-charged by AI intelligence, helps us map the entire consumer journey, pinpointing exactly where to invest across paid, earned and owned channels to drive effective action and outcomes. Marketing Sidekick is our vision of the future of marketing – faster, sharper and more connected, all underpinned by the human craft that makes campaigns truly resonate.”
The launch marks the next phase of Marketing SideKick, which has been developed in-house by TEAM LEWIS and is now being rolled out to clients more broadly.
Designed for fast-moving marketing and communications teams, the platform connects data across PR, web, CRM and paid media channels, turning fragmented inputs into real-time recommendations. It also includes built-in governance for security and compliance, alongside human oversight within workflows.
CEO Chris Lewis described the launch as “more than a tool.”
“It’s a statement of what’s possible when creativity and engineering come together,” he said. “We didn’t just adopt technology; we built our own, from the ground up. Now we’re bringing it to clients who want to achieve more, faster.”
At its core, Marketing SideKick combines a suite of AI-powered capabilities, including brand memory and strategy alignment (‘Playbook’), AI visibility and share-of-voice tracking (‘Scout’), always-on media monitoring (‘Ping’), and tools for content creation, presentation building and training.
The product also sits within the agency’s broader Technology & Innovation push, acting as an intelligent layer across existing client martech stacks via API integrations—designed to accelerate everything from insight generation to campaign execution.
Executive creative director Simon Billington said the build reflects where the agency sees the industry heading.
“This is our vision for the future of marketing: intelligent, integrated and built to drive better decisions at speed.”
