Facebook Rebrands & Changes Its Name To Meta

Facebook Rebrands & Changes Its Name To Meta
SHARE
THIS



Finally, after days of rumours, Mark Zuckerberg has announced Facebook is changing its name to Meta.

Zuckerberg made the announcement at the tech company’s yearly Connect conference. Basically, Zuckerberg’s parent company will be known as Meta, but Facebook the social media network will keep its name, as well as  Instagram and Whatsapp.

Meta will act as the parent company for all of Zuckerberg’s offshoots, which is particularly interesting as he announced that he will be focusing on a virtual reality future – to make technology more real than ever.

Zuckerberg also debuted a new logo, that is more simplistic but uses Facebook’s signature blue.

Zuckerberg said: “We are now looking at and reporting on our business as two different segments, one for our family of apps and one for our work on future platforms.”

To put it simply, the rumours are true and Zuckerberg plans to focus on creating a metaverse, The Guardian reported that the ever-ambitious Zuckerberg also declared that he expects his metaverse to reach over a billion users in ten years.

Meta will focus on creating AR products for users, that will aim to feel like real life – instead of inviting your mates for dinner, in the future, you may invite them to hang out in one of Zuckerberg’s AR spaces. Basically, Zuckerberg wants to create a new reality.

According to The Guardian, Zuckerberg said: “We believe the metaverse will be the successor of the mobile internet.

“We’ll be able to feel present! Like we’re right there with people no matter how far apart we actually are.”

Of course, all AR excitement aside, rebranding arguably the most well-known tech company in the world and it’s still a bold move to suddenly rename it.  Though according to The Verge, Zuckerberg saw it as a move that will eliminate confusion and allow for him to grow his tech company.

The Verge reported that Zuckerberg said: “I think that there was just a lot of confusion and awkwardness about having the company brand be also the brand of one of the social media apps.

“I think it’s helpful for people to have a relationship with a company that is different from the relationship with any specific one of the products, that can kind of supersede all of that.”

Please login with linkedin to comment

Facebook Mark Zuckerberg Meta

Latest News

AWS’s Curiosity Kid Campaign Is A Heartwarming Tribute To Small-Scale Success
  • Campaigns

AWS’s Curiosity Kid Campaign Is A Heartwarming Tribute To Small-Scale Success

Amazon Web Services (AWS) has launched its first Above the Line (ATL) brand campaign after a decade of being in Australia, with the feel-good ‘Curiosity Kid’ ad series showcasing the many brands using its services. The campaign, which launched on August 7, highlights how AWS can be used for innovation by local businesses, demonstrating a […]

What Aussie Brands Can Learn From Global Lessons In Sustainability Engagement
  • Opinion

What Aussie Brands Can Learn From Global Lessons In Sustainability Engagement

In this guest post, Stu Wragg (lead image), chief strategy officer at Herd MSL, takes a look at global brands getting the sustainability message right and the lessons Aussie brands can learn along the way… The need to address increased consumer and employee interest in the environmental and social action of business is clear to […]

Opinion

by B&T Magazine

B&T Magazine
SOCA Welcomes Two New Senior Hires In Farah Alias And Neil Martin
  • Marketing

SOCA Welcomes Two New Senior Hires In Farah Alias And Neil Martin

Significant Other Creative Agency (SOCA) has brought on two senior hires, with Farah Alias joining as partnerships director and Neil ‘Marty’ Martin jumping into a dual head of art role. Alias (pictured, right) brings with her a wealth of senior international experience and knowledge from DDB & BBDO Singapore, Wunderman Thompson, and most recently Rare. […]

Ogilvy NZ Lands Partnership With Breast Cancer Foundation NZ
  • Marketing

Ogilvy NZ Lands Partnership With Breast Cancer Foundation NZ

Ogilvy NZ has been appointed as the new creative and strategy agency for Breast Cancer Foundation NZ. BCFNZ chief executive Ah-Leen Rayner said the Ogilvy team presented a new direction for the foundation with a strong focus on reaching Maori and Pasifika women who were over-represented in breast cancer statistics. “Ogilvy’s approach acknowledged our current […]

Claxon Bags CarExpert Partnership For Creative And Media
  • Marketing

Claxon Bags CarExpert Partnership For Creative And Media

Australian new car website, CarExpert.com.au has appointed independent growth agency Claxon as its creative and media agency after pitches from a slew of other agencies that included HERO and DDB. Claxon will be handling the creation of a new national TVC campaign and the associated media account working closely with shareholder, Seven West Media to […]

InsideOut PR Wins Prestige InHome Care Account
  • Media

InsideOut PR Wins Prestige InHome Care Account

Sydney PR agency InsideOut PR has been appointed for Prestige InHome Care, an in-home aged care service with a focus on media relations. InsideOut PR worked with Prestige Inhome Care back in 2013 and again in 2017 launching their public relations and advertising program; and supporting their growing profile in the market. Founder and CEO […]