Fabulate Expands Offering To NZ As Part Of National Creator Day
Market leading Australian social and content marketing workflow platform Fabulate will seek to shake up the New Zealand influencer and content marketing spaces by bringing its technology to the local market.
The platform launched its creator empowering offering to the New Zealand market working in conjunction with Born Bred Talent, the largest influencer agency in Australia and New Zealand, at their NZ Creator Day in Auckland on Wednesday evening.
In the room for Born Bred Talent’s NZ Creator Day, sponsored by social platform Tiktok, were more than 200 social creators, marketers and key local agencies executives keen to hear from Born Bred Talent founder Clare Winterbourne about the latest developments in social and what they mean for the New Zealand ad market.
Also addressing the room was Fabulate chief revenue officer Ben Gunn who spoke about what Fabulate’s move into New Zealand could mean for the local influencer space.
“We are so proud to have worked with Born Bred Talent on today’s NZ Creator Day,” Gunn said. “In 2022, creating powerful and meaningful social content – that cuts through – is often the longest and most difficult part of any advertising campaign. New Zealand is now seeing consistent double digit growth as the social/influencer space and what Fabulate is seeking to do is provide creators and talent managers a platform that is simple, friendly and puts the creator at the heart of the process – significantly reducing the time it takes to bring an idea to life.
“Fabulate’s mission is simple: to give creators, brands and their agencies an effective and empowering workflow technology that simplifies that process.
“Our technology streamlines the entire process and our goal with this New Zealand launch is to shake up the rapidly evolving influencer and content marketing spaces.”
New Zealand born founder Clare Winterbourn told the room that she was partnering with Fabulate because of its superior technology and the results she had seen it deliver for her creators.
“Fabulate is changing the game when it comes to influencer marketing, by not only streamlining communications, production and distribution but providing technology that allows creators to be easily accessible to some of Australia and New Zealand’s leading brands and agencies,” said Winterbourn.
“We will be onboarding our entire New Zealand roster onto the platform and are very excited to have a platform that prioritizes an audience of value, as well as a level playing field when it comes to creator rates. Historically, the creator marketplace in New Zealand has reported issues in regards to creator fee structure, audience of value and ROI on influencer campaigns, Fabulate will streamline all of these processes.
“As we see the influx of premium brands ‘test the waters’ with influencer marketing, and joining the Fabulate platform, we’re excited for our creators to have the opportunity to work with such brands that weren’t previously accessible in this market.”
Gunn said part of the power of the Fabulate technology was not just that it simplifies the often complex process of brands working with content creators but also that it helps them amplify that content across a network of premium publishers, bring new audiences and generating record levels of engagements with the content benefiting both the creator and the brand.
Among the recent successful campaigns run on the Fabulate platform include some of Australia’s most influential content creators The Inspired Unemployed, We Got The Chocolates, Chantal Mila, Sebby Laz, Anna McEvoy, Ben & Zara, Sarah Magusara, Jasmine Txo, Kirrily Edwards, Sam Fricker, Verity Simmons and more.
Fabulate was co-founded three years ago, by former senior Nine executives Ben Gunn and Nathan Powell together with entrepreneur Toby Kennett and ex-Qantas executive Sachin Singh, with the aim to transform the way brands engage in the social media and content marketing space.
In the past year it has seen major brands such as Uber, Virgin Australia and World Vision sign on to use the platform in order to deliver quality social and content marketing campaigns at scale and velocity.
“At Fabulate we want to empower New Zealand’s incredible creators and their managers and connect them with the right brands that they want to work with.”
Latest News
Kantar: AVOD Subscribers Double In 12 Months
Study finds Aussies happy to watch ads on their streaming services. Or, are they just putting the kettle on more often?
Val Morgan Digital Exceeds All Campaign Uplift Benchmarks Via A 12-Month Brand Metrics Study
Val Morgan announces it has exceeded all its campaign benchmarks. Still can't get under an hour for the City To Surf.
Australian Retirement Trust launches monster of a campaign, by M&C Saatchi and Bohemia
Get offered a seat on the bus today? Knees creak like an old pirate's galleon? This retirement ad may be of interest.
Print Audits To Discontinue As Audited Media Association Of Australia Pivots To Support Influencer Marketing
Is it just B&T or are audits in the media industry suddenly becoming murkier than Roxy's husband's tax returns?
News Corp Australia Launches 2024 National Education Advocacy Initiative With Expanded Program
News Corp set to shine a light on the nation's schools in new series, giving illegal bikie gangs a well-earned rest.
Decoding The Consumer Maze: Urban List Report Reveals How Modern Shoppers Spiral From Discovery To Purchase
Latest report unravels a shopper's journey from the joy of discovery through to a nasty letter from a debt collector.
Cosmo Returns To Australia!
Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.
People & Culture Consultancy Human Kind Collective Launches To Plug HR Gap For Media Agencies
Does the very mention of HR have you struggling to remember last year's Christmas party? Get the sweats with this news.
‘We Want To Be A Growth Partner, Not Just A Media Buyer Or Someone That Makes Ads’ – Bohemia Boss On Agency’s Ambition
B&T's chatting with Bohemia boss Paul ‘Hutch’ Hutchison. Although we do think 'the dagger' a far superior nickname.
Initiative’s Geoff Clarke: ‘Youth Hits Targets With Enthusiasm, Experience Hits The Targets You Can’t See’
Initiative’s CCO Geoff Clarke on the value of experience in agencies. Not to mention quoting lines from Pulp Fiction.
The Iconic Teams Up With 5 Aussie Athletes For Latest Campaign
Fashion label brings in the athletes for new campaign, many of whom appear to have prepped with re-runs of Zoolander.
Seven West Media Secures New Director Of News & Current Affairs
After a tumultuous few weeks, Seven unveils director of news & current affairs. And B&T never uses tumultuous lightly.
Seven Network Expands NSW Sales Team With Two New Group Business Directors
Seven ramps up its NSW sales team. Both of whom are well versed in pronouncing Manu Feildel's croque-monsieur.
New PR Subscription Changing The Game For Aussie Start Ups
Need better PR? You can now buy it via a monthly subscription. Price does not include a fascinator or Moet piccolos.
Paul Kent At Centre Of Fresh Scandal After Alleged Street Brawl
Do you long for the fights, gouges & testicle grabs of footy's glory years? So too, it appears, does Paul Kent.
DiDi Taps Disney’s Tim Farmer For Head Of Brand Marketing Role
Disney's Tim Farmer shifts over to rideshare company DiDi. Taking with him his Donald Duck coffee mug & mouse ears.
As Sure As Night Becomes Day, The End Of Third-Party Cookies Has Been Delayed
The question remains: what will we see first? The end of cookies, alien invasion or Jesus's second coming?
Fast 10: Scoundrel’s Tim Bullock Explains What Shane Warne & Salt-N-Pepa Have In Common
It's a Fast 10 with Scoundrel's Tim Bullock. Make it sound even faster by sucking on helium while reading it.
Outbrain Snatches Chris Oxley From Foxtel Media
Foxtel's Chris Oxley shifts over to Outbrain, but not before having his press photo taken in the wilds of the Daintree.
oOh!media & POLY Partner With Greening Australia For OOH Awareness Campaign
Like to quell the road rage with super cute pics of fluffy marsupials? This outdoor's just the ticket.
Are Media Cares For The Carers In Its Latest Social Change Campaign
Are Media calls on the government to add super payments to carers' payments. Remains silent on AUKUS, however.
In A Fragmented World, Engagement Is King
Today, B&T TV's talking fragmentation & engagement. But not in a down-on-one-knee sense of the word.
Kyle Sandilands On Advertising: “We Want Return Business. It’s No Good Just Taking Someone’s Money”
Kyle & Jackie O finally arrive on Melbourne radio. As yet, no sign of the monotonous and bitter AFL-NRL debate.
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.