Eyeota Kick-Starts 2018 With $15.6 Million In Additional Funding

Eyeota Kick-Starts 2018 With $15.6 Million In Additional Funding

Audience data provider Eyeota has announced a $15.6 million Series B capital raise to spearhead additional growth in 2018.

The company was founded simultaneously in Singapore, Australia and Europe in 2010, and has remained independent and enjoyed strong growth locally, as well as launching into the US.

Peter Hunter (pictured above), Eyeota’s general manager for Australia and New Zealand, said the new investment affords the company the opportunity to cement its position at the forefront of audience data and addressable media.

“We will continue to invest in our local team and product development driving continued growth into 2018,” he said.

Over the past year, the company has expanded its partnerships with regional publishers and offline data suppliers to meet the growing demand for audience data, increasing its unique user profiles to more than 3.5 billion across the Asia Pacific, Europe and the Americas, and expanding its data segment availability by nearly 50 per cent.

Additionally, Eyeota continues to expand platform partnerships to distribute data into increasingly more channels.

Eyeota CEO Kevin Tan said: “The advertising and marketing disciplines are driving a significant expansion in how data is applied from traditional targeting to custom segmentation, creative personalisation, machine learning, and AI.

“This new round of funding allows us to enrich our audience and supply solutions, as well as provide us the opportunity to scale our operations with new data, new products, and to strengthen our presence across each region through strategic hires and new partnerships.”

Eyeota has now raised more than $27 million, with its round of funding led by independent private equity firm Jolt Capital SAS.

Additional existing and new investors that contributed to this round include Project A Ventures and Qualgro, a venture capital firm that invests in B2B companies in data and SaaS.




Please login with linkedin to comment

eyeota

Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]