DoubleVerify has appointed Daniel Slotwiner to senior vice president of attention.
Slotwiner will oversee all attention initiatives at the firm including product innovation, go-to-market strategy and commercialisation activities, as well as the development of attention-based industry research and campaign performance insights and recommendations.
“As advertisers face economic uncertainty, the need to understand and improve media outcomes is essential,” said Mark Zagorski, DoubleVerify’s CEO.
“That’s why some of the world’s largest brands are using DoubleVerify’s MRC-accredited Authentic Attention solution to measure and optimise campaign performance. The appointment of Daniel as head of attention further solidifies our commitment to helping our clients leverage attention to improve media outcomes. Daniel brings over two decades of experience in performance measurement and ad effectiveness that has helped hundreds of the world’s top brands drive bottom-line results.”
Slotwiner served as Facebook’s director of advertising research for a decade, leading a team in evaluating ad effectiveness and improving performance for advertisers.
Prior to this he focused on competitive research and panel-based measurement solutions at Google. Most recently, Slotwiner served as VP of measurement, insights, and product marketing manager at GoPuff, helping the grocery delivery service activate its data for its retail media business.
“DoubleVerify is ubiquitous in the advertising ecosystem and is well-positioned to drive actionable, attention-based measurement,” said Slotwiner.
“I am excited to take DV’s Attention solutions to the next level and help drive campaign performance for brands and agencies, while being part of a dynamic and growing team at DV.”
In his new role, Daniel will also lead DoubleVerify’s Attention Lab — a multidisciplinary team comprised of data scientists, product experts and marketing analysts that provide advertisers with sophisticated, attention-based insights and recommendations on campaign performance, and promulgating industry benchmark reports, best practice guides, illustrative case studies and more.
“We launched the DoubleVerify Attention Lab with the goal of helping advertisers unlock actionable attention data to maximise campaign performance. Daniel is also well positioned to lead the DoubleVerify Attention Lab and develop attention-based measurement insights and research to inform campaign optimisation strategies for the global brands DoubleVerify serves,” added Zagorski.
