Global experiential agency Jack Morton has been acquired by Impact XM, another global experiential shop.
The new combined agency will operate under the Jack Morton name, which reflects the brand’s “strong global recognition and reach” according to a release.
The new agency will have 20 offices spanning North America, Europe, Middle East and Asia Pacific and should offer clients “deeper category expertise, and a connected, end-to-end delivery model”.
It will also have more than 1,000 staff across strategy, creative, client service, production, fabrication, and innovation.
“I am energised by the sale of Jack Morton,” said Helen Graney, CEO of Jack Morton Australia.
“Having been part of Jack Morton for over two decades, I am thrilled that we will be backed by a global investment firm, Riverside, that believes in the future growth of brand experience. In addition, the merger with Impact XM will create one of the most comprehensive global brand experience agencies, designed for a future reshaped by AI, technology, and evolving audience expectations. This is an exciting new chapter for us.”
Jared Pollacco, CEO of Impact XM will serve as global CEO of the unified agency and Craig Millon, CEO of the old Jack Morton, will serve as global president.
Josh McCall, the CEO of Jack Morton from 2003 until his retirement in 2022, will serve as executive chairman of the board of directors.
“Impact XM has been evolving toward a more integrated, global model for years,” said Pollacco. “We’ve always believed that creativity, innovation, and exceptional execution are what move people, and this union accelerates that vision for both our clients and our teams. The merger brings together Impact XM’s unified experiential approach and Jack Morton’s global scale and creative strength.”
“This is a pivotal moment. Together, we’re building an agency ready for a marketing landscape reshaped by AI – one that keeps real, human experience at the centre,” added Millon. “With combined creative, strategic, and executional capabilities, we can offer deeper expertise, broader scale, and a cohesive end-to-end model for clients. And because our cultures share the same people-first values and passion for delivering extraordinary experiences, we’re stronger together and so is the work we’ll create.”
Impact XM is backed by The Riverside Company, a US-based private equity firm. It acquired the agency in 2023.
The merger is subject to customary approvals and is expected to close in the first quarter of this year.
B&T has contacted Omnicom for comment.
