End Of An Era: Apple Bids Farewell To The iPod

End Of An Era: Apple Bids Farewell To The iPod
B&T Magazine
By B&T Magazine



Tech giant Apple is shutting down the production of the music broadcasting device of our childhood, the iPod, after 21 years.

It was the device that many of us millennials formed an instant connection with. The original iPod, which was released in 2001, brought Apple to the forefront of both the music and the tech industry, with the company revolutionising the way we interact with our devices.

The popularity of the iPod gave Apple the incentive to release a number of updated versions of the device during the years, including the iPod Nano, the iPod mini and the iPod Shuffle.

The company stated that it will continue to sell the iPod’s latest iteration, the Touch, until supplies last.

The iPod Nano and the iPod Shuffle had been taken down from store shelves back in 2017, while recent editions of the iPod Touch have had close similarities to Apple’s way more popular iPhone devices, which also come with their own Music application and a number of other music streaming options for their users.

With all this in mind, it didn’t make sense for the company to continue selling a product that only catered to a small and unique audience, which is how the decision to pull the plug on the charismatic iPod was made.

Apple’s senior vice-president of worldwide marketing, Greg Joswiak, pointed out that “the spirit of the iPod lives on,” in a statement released by the company.

“Music has always been part of our core at Apple, and bringing it to hundreds of millions of users in the way iPod did impacted more than just the music industry – it also redefined how music is discovered, listened to, and shared,” he said.

A number of people who were apparently around during the device’s golden era shared their emotions on social media, paying homage to its simplistic yet elegant design that seemed far ahead of its age.

Long live the wheel…




Please login with linkedin to comment

Apple iPod

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]