Emotive Snares DDB’s Rhian Mason As New Head of Content Distribution

Emotive Snares DDB’s Rhian Mason As New Head of Content Distribution

Creative Agency, Emotive, today announced the appointment of Rhian Mason as Head of Content Distribution.

Mason joins Emotive from the DDB Group where she led social strategy and content for Mango Communications and DDB Sydney, delivering integrated strategy, social, and influencer expertise within PR and creative disciplines. Prior to DDB Rhian worked for IPG Mediabrands in Sydney and London, establishing the branded content offerings and leading a team of specialists to deliver work across social media, influencers, and native advertising partnerships.

Mason will lead Emotive’s Content Distribution offering which focuses on social and earned media, combining creative integrity with deep platform understanding. She will also join the leadership team with a focus on growing the agency and creative culture.

Mason said: “Emotive do things differently, as a long-time admirer of their approach to creativity and brand storytelling, I’m super excited to be joining the team and working alongside some brilliant people. Their ability to own the whole creative journey is what sets them apart. From strategy and ideas, to audience experience and distribution, having the opportunity to flex my content expertise and develop the distribution arm further is what made this opportunity so exciting. With an undeniable momentum behind them and a fantastic set of clients, I can’t wait to get started.”

Simon Joyce, CEO & Founder said:​ “We are so excited to have Rhian on board. It’s another key step in the ongoing evolution of Emotive and our mission to assemble a truly unique team of specialised talent. Ensuring big ideas are found by the right audience has never been more challenging, and as a creative agency, our content distribution offering is a true differentiator that ensures ideas come to life in channel exactly as they were intended to.”

Mason’s appointment comes on the back of continued growth for the Sydney agency, with an expanding client base including Optus, Audible, Modibodi, Pernod Ricard, Unilever, HelloFresh, Google, Australian Turf Club, YoPRO, Nutriboost and ARN.

Mason commenced on 9 March 2021 and will be based out of the Emotive Beach House in Tamarama.




Please login with linkedin to comment

DDB Emotive

Latest News

Salesforce Unveils New AI-Powered Einstein Copilot Capabilities For Marketers
  • Technology

Salesforce Unveils New AI-Powered Einstein Copilot Capabilities For Marketers

Salesforce has launched new Einstein Copilot tools for marketers, giving them the ability to automatically create campaign briefs, personalised content and promotions from their data. B&T was on the ground at Salesforce’s Connections event in Chicago to hear first-hand about the new tools. All of these new tools rely on Salesforce’s Data Cloud platform that […]

AZK Media Launches Customer Catalyst As Demand For Video Content Grows
  • Advertising

AZK Media Launches Customer Catalyst As Demand For Video Content Grows

Technology PR and marketing agency AZK Media, has launched a pure play video-content business called ‘Customer Catalyst’ as demand for premium video content continues to surge. Lead image: Wayne Williams & Azadeh Williams Research shows 64% of businesses see an increase in website conversions from having a customer testimonial video as part of their marketing […]

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm
  • Advertising

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm

Digital consultancy G Squared has launched a performance media creative division that will be led by The Hallway’s former general manager, Chris Murphy. The new capability enables G Squared clients to tap into a team of creative specialists who will develop, optimise and scale effective campaigns across digital media channels. G Squared said that it […]

Want your business to become more competitive? Invest in people
  • Opinion

Want your business to become more competitive? Invest in people

Learning and development can sometimes fall into the “nice to have” bucket – but John McNerney, managing director AUSEA at Yahoo, makes the case that in a tech-driven age marketing leaders should prioritise their employees’ development if they want to get a leg up on competitors. Good businesses are like ships. They’re places where everyone […]

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025
  • Marketing

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025

Universal Live Entertainment Announces Global Partnership with TEG Life Like Touring to Produce a Live Show Version of DreamWorks Animation’s Gabby’s Dollhouse. DreamWorks Animation, Universal Live Entertainment, and TEG Life Like Touring will be collaborating on a live touring show inspired by the magical world of hit series Gabby’s Dollhouse. TEG Life Like Touring revealed […]