“Embarrassment”: Bulldogs Coach Launches Bizarre Tirade Against Reporter

Western Bulldogs coach, Luke Beveridge, has scolded Fox Footy reporter, Tom Morris, in a bizarre post-game press conference, labelling Morris a “gutter journalist”.
Following his team’s 26-point loss to Melbourne in last night’s MCG season opener, Beveridge seemed disgruntled during the following press conference, particularly when asked a question by Morris regarding the Bulldogs’ team selection prior to round 1.
“You’ve got the nerve to ask me a question and even be here,” Beveridge coolly responded. “You’ve been preying on us. You’ve been opening us, causing turmoil within our football club up by declaring our team well before it needs to be declared.”
Wow.
Luke Beveridge 😳 pic.twitter.com/Yxj86Z5y4i
— 7AFL (@7AFL) March 16, 2022
The Bulldogs premiership coach also noted Morris barracked for Melbourne, before asking, “Is that the way Fox want you to operate, is that the gutter journalist you want to be?”
A vocal tug-of-war quickly ensued in which Morris tried to respond to Beveridge’s accusations, but was spoken over by the coach who resumed talking shop about the Bulldogs’ round 1 preparations.
However, Beveridge quickly resumed his admonishment of Morris, noting there had been “leakage” in the Bulldogs’ team selection – particularly relating to Lachie Hunter’s removal from the 22-man squad – and began attacking Morris’ “conflict of interest” as both a journalist and a Melbourne supporter.
“Your gutter journalism is killing us behind the scenes,” Beveridge continued.
“You cause all this muck-raking trash that happens behind the scenes… all we’re doing is planning for a football game. Are you proud of yourself?”
“Yeah, absolutely,” Morris quickly responded.
“You’re proud of yourself?”
“Fox [Footy] backs me.”
“Wow!” Beveridge sarcastically responded, before cutting off Morris mid-sentence and calling for the next question.
However, the Bulldogs coach did request Morris leave the press conference, but the latter refused, saying, “No, this is the AFL’s press conference and I’ll sit here.”
“Bevo” then reminded journalists in the room of the “courtesy and integrity” of informing AFL clubs of the leaked information they’d received prior to publishing it.
“Now, this bloke here,” said Beveridge, pointing at Morris. “He’s giving everyone else a bad name, right when we’re trying to stabilise our competition.”
“You’re an embarrassment to what you do,” said the Bulldogs coach before abruptly leaving the press conference.
Many big names have come forward to denounce Beveridge’s actions, including Collingwood great and ex-coach, Nathan Buckley, who labelled the tirade “abnormal”, and defended Morris’ actions.
“To say that Tom has taken advantage of that is like putting an Easter egg in front of a five-year-old kid and expecting him not to eat it when you walk out of the room. It’s there, it’s a free hit,” he told the Fox Footy broadcast team.
Sports reporter, Stephen Quartermain also came to Morris’ defence, tweeting, “How embarrassed would Luke Beveridge and the Western Bulldogs feel this morning? Got to be much better than what was produced in last night’s media conference.”
However, just as many have praised Beveridge’s actions across social media.
“I’ve just become a big Luke Beveridge fan. All these schmucks including that flog Gary Lyon calling it “embarrassing”, “inappropriate” and “an over-reaction”. We just witnessed this legend call out @FOXFOOTY and their notoriously well-known gutter sports journalism. Excellent,” tweeted user, @njestyle20.
“Go Luke Beveridge. That was brilliant calling out gutter journalism @FOXFOOTY. Best thing I have seen in a long time!” Tweeted @belindahogan.
Whether or not Beveridge owes Morris an apology in the coming days is certainly not up to this gutter journalist to decide.
Latest News

Three Customer Retention Strategies That Can Help Australian Businesses Build Long-Term Loyalty
In this opinion piece, Patrick Sim, senior vice president for the APAC and MEA regions at Epsilon (pictured above), talks about ways companies can go about building lasting relationships with their clients. If there’s one thing that companies have learnt from the pandemic is the importance of keeping customers happy and having them continuously come […]

Meta Says There Are ‘Serious Times Ahead’ For Its Workers
Everyone's CFO says the exact same thing after he finally finishes shredding tax documents.

“Call Me Bruh!” Kanye West Threatens Legal Action Against Aussie Burger Joint
The temptation to make a gold digger joke here is strong, but thankfully we aren't witty enough to think of one.

Your Wish Is Our Command! More Time To Enter Best Of The Best Presented By Finecast
Think your better then everyone? But, it's awkward to bring up in meetings! We have the outlet for you.

The Growth Activists Help Bassike Reach B Corp Status
In exchange for helping bassike reach B Corp, TGA expects free invites to the inevitable party celebrating the status.

Enero Announces Two Key Acquisitions In ROI DNA And GetIT
It's very challenging to take Enero group seriously when their ASX tag is literally just 'EGG'.

Seven Moves To Terminate Broadcasting Partnership With Cricket Australia
Imagine not wanting to show a full season of cricket where each game can easily go on for around four hours!

New Study From Redcat And Impact Data Finds Customer Marketing Sweet Spot
The study makes no mention of how many times you can drunk dial a customer before they start blocking your number.

Thursday TV Wrap: Leigh Sales Farewells 7.30 With 572,000 Eyeballs Watching
With Sales signing off, Tracey Grimshaw might now be the offical Queen of blazers and looking slightly concerned.

Charlie Short Appointed As Head of Growth At Revolut Australia
Revolut appears to have gotten most of the way through revolution and then given up right at the conclusion.

Transforming C-Suite Leaders into Empathy Officers Can Deliver Unmatched Business Success
If your management style is modelled after Cruella de Vil. You can keep your coats, but you should try being nicer.

News Corp Australia Increases Its Investment In Medium Rare Content Agency
Much like betting on horses, News Corp realises that since they're in for eighty, they may as well be in for a hundred.

“Bittersweet!” Nelson Aspen Hands In His Two Week Notice To Sunrise
Aspen now calling in sick, stealing office pens and finally telling the cash cow what he really thinks of him.

Non-Alcoholic Brand Lyre’s Goes Live With ‘Make It A Lyre’s’ Campaign Via The Kinetic Agency
Non-alcoholic is a term guaranteed to cause moans in the B&T team, but the animals in the ad are cute, so this one's ok.

Social Motive Gives Tangle Teezer Australia A Fresh New Do On Social Media
Social Motive could have been the name for a new branch of the climate change awareness movement. Missed opportunity.

InMobi Integrates Mobile Supply With Yahoo’s Demand-Side Platform For Direct Advertiser Access
It seems like the good people at InMobi have finally decided to go all Yahoo on us.

From “Little Things” Big Change Happens; NSW Government’s Multi-Partner Media Campaign Via UM
Here at B&T we like our medical advice from our footy stars and our spiritual advice from our reality stars.

“Very Proud!” Neighbours’ EP Jason Herbison On Saying Goodbye To Ramsay St
Neighbours will be there for one another! Until someone makes a noise complaint then Grimshaw gets a call.

First-Ever D&AD Shift With Google In Sydney Ends With Showcase By Google, Adidas And Kua
We can only assume the Sick Bay mural is more Banksy inspired than Pepper Pig. Though the pig has more cache than Banksy

It’s Not Too Late To Apply For The Shopping Category At The Australian Impact Awards Powered By Wavia!
Think you've missed your chance at fame, glory and Linkedin bragging rights. Think again.

Dynata’s Latest Economic Crossroads Report Shows Consumer Trends From Around The Globe
Across the world, rising costs are causing anxiety and financial struggles for consumers. The worldwide impact of inflation is affecting their outlook and behaviour. More than half of consumers globally are struggling financially because of inflation and the increasing price of fuel, housing and everyday goods. Russia’s war on Ukraine intensifies their concerns around supply-chain […]

InMoment Bring Major Updates To Their XI Platform For Greater Customer Experiences
Making people's lives easier one update at a time. Because nowadays it's all about accessibility, right?

US FCC Commissioner Wants Apple And Google To Take Down TikTok From Their Stores
Anyone who wants to ban TikTok clearly doesn't understand how cool Anna Paul is.

Fullbright Scholar Teams Up With CQUniversity For New Opportunities In Queensland
It's nice to know the Sunshine State might finally be using said sunshine for something productive.

“Talk About Soft!” Mark Levy Blasts The Project Over Interview With Climate Change Activist
The world is actually burning, but sure let's be mad at the protestors.

Best Of The Best Judge, Ben Pellow Nabs Group Sales Director Role At Forbes Australia
Here at B&T, we love to remind you about all the fancy friends we have. Mainly because they never cop to it in public.

Visit Victoria And Endemol Shine Australia Announce New Partnership
The new series will allow Sydneysiders to appreciate Melbourne from their couches, just the way we like it.

Sydney Set To Host South By Southwest Festival For 2023
This comes as part of a wider plan to steal Texan culture, with Sydney set to take on plentiful Cowboy boots and rodeos.

Nine’s Big Dog Mike Sneesby Announces EOFY2022 Bonuses For Permanent Staff
Bonuses were decided after staff declined MAFS merch as a thank you.

Tony Armstrong Reveals The ABC’s Reaction To His OnlyFans Account
Armstrong proving that even a Logie can't save you from boring meetings with your bosses.

Wednesday TV Wrap: MasterChef Owns Demos But Nine Dines Out On The Night
Thank you MasterChef for normalising cooking while crying.

FutureBrand Australia Grows, Makes Two Senior Appointments
Bringing the "future" to Australia's business industry.

Sedona Lands Cinnamon Darvall As Executive Producer
If Sedona can acquire some Milk, Eggs and Flour as well, they'd be on their way to a nice crepe recipe in the C suite.

Jaywing And Frank Digital Nab Rai Campbell For Commercial Director Role
Campbell will be called to drive the Jaywing to success. That's not a phrase out of a sci-fi series by the way.

Are Media Launch Body Positivity Initiative ‘BODFest’ With OGX Haircare
Cause there's nothing that will make you feel better about yourself than seeing Em Rata on stage.

Quantcast Launches New Advertising Solutions For Marketers
With the rate at which Quantcast is attempting to solve problems, Ariana Grande and Iggy Azalea may need to get in touch