Elders Insurance Targets SMEs In Latest Campaign From The Core Agency

Elders Insurance Targets SMEs In Latest Campaign From The Core Agency
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Sydney-based independent creative agency, The Core Agency, has created a new integrated campaign for their client, Elders Insurance, targeting SME business owners. The insurer is part of QBE Group’s stable of brands.

Elders Insurance is one of Australia’s largest regional and rural insurance providers, with over 100 years of experience. The Elders Insurance model is different to most traditional insurers in that it has owner-agents who live and work in their local communities. Its products include business insurance, farm insurance, personal insurance, plus fleet and commercial motor insurance.

With its offices owned and operated by their local agents, the duration of many ongoing customer relationships is in the decades – the brand’s customer retention rate remains strong in a category more known for churn.

The new work builds on the Elders Insurance ‘Our way never gets old’ Core Idea, created by the agency after it was awarded the account in early 2018. The campaign is timely in that it provides consumers reassurance and familiarity during the current period of general uncertainty.

The new campaign includes 30 sec and 15 sec TVCs, digital and social executions and, like the previous campaign, features real Elders Insurance agents in the stories.

Jon Skinner, founder and creative partner at The Core Agency said: “The longstanding customer partnerships held by Elders Insurance Agents is evidence of their extraordinary customer service. Our latest work reassures business owners that whatever life throws at them, their local Elders Insurance agent will be there for them.”

Sara Foale, chief marketing officer at QBE added: “There is no better expression of customer satisfaction than the tenure of their relationship with a brand. Our new campaign captures that truth in a fun way that communicates the Elders Insurance customer service difference.”

The Core Agency’s client list includes IGA Supermarkets, QBE Insurance, PwC, Just Better Care, Key Pharmaceuticals, Evergreen Garden Care, Elders Insurance and Beem it.

Credits
Client: Elders Insurance / QBE Group
Chief Marketing Officer: Sara Foale
Head of Marketing: David Hirsch
Marketing Manager: Yasi Phillips

Agency: The Core Agency
Creative Partner: Jon Skinner
Creative Partner: Christian Finucane
Senior Copywriter: Kevin Macnamara
Senior Art Director: Simone Parravicini
Strategy Director: Andrew McCowan
Business Director: Rebecca Turner
Senior Account Manager: Joseph Rosslind
TV Producer: Bill Doig

Production Company: The Directors Group
Director / Editor: Hamish MacGregor
Producer: Craig Griffin
DP: Marcus Cropp
Art Director: Nikki Barba
PM/Locations: George Rubanov
Post Production: Edel, Felicity and Clare at Mr Fox
Audio & Music: Smith & Western
Stills Photographer: Nicole Reed

Please login with linkedin to comment

Elders Insurance the core agency

Latest News

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge
  • Campaigns

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge

Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]