SaaS and AI technology firm Eagle Eye has launched Smart Rewards, a real-time loyalty, incentive and customer engagement solution that forms a core component of the company’s Smart Checkout product suite.
The new solution will allow retailers to deliver and execute precisely targeted rewards and incentives to members at the exact moment of purchase, processing complex loyalty calculations quickly.
Eagle Eye, specialises in loyalty, personalised promotions and omnichannel marketing solutions for retail, travel and hospitality brands, working with the likes of Endeavour Group, Woolworths and Z Energy, highlighted that its new Smart Rewards solution would empower retailers to deliver personalised customer experiences across any channel while maintaining speed and accuracy at checkout.
For example, a shopper checking out at their local department store might have a discount automatically applied because they previously qualified for a discount off their next shop over $50. Importantly for the retailer, this process happens fast; the platform processes all valid discounts, rewards and points in less than 150 milliseconds, enabling retailers to move beyond the constraints of traditional point-of-sale systems and deploy loyalty incentives and offers at unlimited scale.
Eagle Eye’s Australia and New Zealand regional sales director, Jonathan Reeve, said Smart Rewards enabled retailers to transform the checkout loyalty experience.
“Too often, current loyalty systems can’t keep up, but Eagle Eye’s new Smart Rewards lets retailers deliver truly personalised offers and points in real-time, right as the basket is being scanned,” he said.
“In a matter of milliseconds, Smart Rewards identifies the customer, analyses their basket items, delivers a personalised reward, and updates their digital wallet instantly.
“For customers this means a faster, smoother and more rewarding experience; for retailers it provides a smarter, more connected way to boost customer lifetime value and drive same-day offer redemption.
“Smart Rewards unites promotions, coupons, and loyalty across every channel, all backed by robust fraud protection. And because it’s built on our cloud-based, API-first platform, it can integrate with existing technology if you want to deliver value fast without the cost or headache of replacing your core loyalty platform.”
Eagle Eye CEO Tim Mason said Smart Rewards would help retailers meet customer expectations and build better loyalty.
“Retailers today need the ability to recognise customers instantly and apply the most relevant rewards in real-time, regardless of where the transaction takes place,” he said.
“With Smart Rewards, retailers can create personalised shopping experiences that feel immediate, consistent and scalable across every interaction.”
The Smart Rewards process begins by identifying a loyalty program member at checkout. Smart Rewards analyses the member’s basket, checks their digital wallet for applicable discounts, points and incentives, and cross-references reward eligibility against basket items. The system then applies the discounts to the checkout total and sends it back to the point-of-sale system in real-time while also sending accrued rewards, updated points balances and other loyalty entitlements back to the digital wallet for the retailer to display through their app or web experience.
Simultaneously, the Smart Rewards platform leverages a variety of fraud protection and offer control tools to prevent misuse. These include a promotions ordering feature to determine which of multiple offers is prioritised, stacking rules to control the number of offers used in a single transaction and item promotion limits to avoid over-rewarding individual products. It also offers advanced refund and exchanges functionality to automatically re-analyse baskets when items are returned, reclaiming points or reversing redemptions to discourage abuse and protect profit margins.
Smart Rewards’ API-first architecture ensures consistent loyalty experiences across all member touchpoints, from brick-and-mortar stores and e-commerce storefronts to shopping and loyalty apps. This unified omnichannel approach helps retailers build stronger member relationships while creating a rewarding connection in the moments that matter the most.
Smart Rewards is part of Eagle Eye’s comprehensive Smart Checkout suite, which provides retailers with integrated tools for executing modern commerce. Easily integrated into existing retail technology stacks, the entire Smart Checkout suite’s cloud-based infrastructure supports rapid scaling to meet growing business demands.
