Droga5 New York has added a splash of colour, song and fun to Meta (Facebook and Instagram’s) ongoing “Good ideas deserve to be found” campaign.
The campaign launched last year as part of Meta’s commitment to help SMEs recover from the pandemic.
The infectious work was directed by famous ad and music clip director Floria Sigismondi, and stars queer icon and musical artist, Peaches.
Starring over 100 extras, the campaign is set to run on Meta platforms where personalised ads are available (Facebook and Instagram) in addition to national distribution on other networks like Peacock, Hulu, Spotify, Pandora, YouTube and others.
Check out work and different iterations below:
