DoubleVerify Extends Media Quality Authentication To Pinterest

DoubleVerify Extends Media Quality Authentication To Pinterest

DoubleVerify has announced an integration with Pinterest that enables advertisers to authenticate ad viewability and identify digital ad fraud and sophisticated invalid traffic (SIVT) across its platform.

Now, brands can authenticate the quality of Pinterest campaigns using DV’s viewability and fraud verification technology and data, helping to maximize campaign effectiveness. DV is one of a select few verification providers with coverage that extends to Pinterest.

“Our mission is to give global brands the clarity and confidence they need to make digital investments wherever their audiences consume media,” said DoubleVerify interim CEO Laura Desmond.

“Our integration with Pinterest furthers that commitment – ensuring buyers have transparency into media quality and performance across the platform.”

In addition to Pinterest, DV also authenticates media quality on YouTube, Facebook, Snapchat, Instagram, and Twitter, and is continuously expanding its quality coverage across social media platforms and emerging channels. These capabilities will be launched initially as part of a closed beta, with general availability to follow shortly thereafter.

 




Please login with linkedin to comment

DoubleVerify Pinterest

Latest News

Cannes In Cairns 2024 Agenda Revealed!
  • B&T Exclusive

Cannes In Cairns 2024 Agenda Revealed!

An almighty chunk of the Cannes in Cairns presented by Pinterest agenda has been revealed, and there is plenty in store for you. Lead image: Fernando Machado, CMO, NotCo Revellers can expect three days of cracking content from 4-7 June. From global keynotes and marvellous marketers to film directors, professors and all-round media and creative […]

Cannes In Cairns Early Bird Ticket Prices Ending Soon!
  • B&T Exclusive

Cannes In Cairns Early Bird Ticket Prices Ending Soon!

Early bird ticket prices for Cannes in Cairns 2024 are ending soon, so you’ll need to move quickly to save money on the hottest ticket in town (or anywhere!). You have until 31 March to secure your ticket at the discounted price of $1,979.99 inclusive of GST. What’s more, you can get even tastier discounts […]

The Coffee Commune’s “Finding Brisbane’s Best Cafe” Achieves Record Entries
  • Campaigns

The Coffee Commune’s “Finding Brisbane’s Best Cafe” Achieves Record Entries

To promote the launch of its latest campaign, ‘Finding Brisbane’s Best Cafe’, The Coffee Commune (TCC) harnessed the power of radio, digital and programmatic OOH. The seven-week campaign also served to increase The Coffee Commune’s membership, and via TFM Digital, it saw a record 39,633 entries garnered (28,774 unique), with 880+ cafes nominated. Teaming up […]