To celebrate the return of the bold new Doritos 3D Crunch chip range across Australia, PepsiCo has partnered with Snapchat and Akcelo to create a personalised Augmented Reality (AR) experience that gives millions of users across the country the opportunity to experience the new 3D Dorito Chip in an innovative and personalised way.
The puffed-up version of the classic triangle-shaped corn chip offers lighter, airier and crispier Doritos, providing the ultimate crunching experience for taking the bold flavours to another dimension.
Playing into the other-worldly elements, the campaign features a Face Lens that opens up the Snapchatter’s mind like a triangle, revealing the new 3D Chip in all its galactic glory. Once the head opens, the user enters a kaleidoscopic world of Doritos 3D.
Katherine Twomey, Doritos marketing manager, said: “Customers have been demanding the return of the 3D chip for years, and we’re excited to bring it back with a new and improved recipe for a new generation of snackers. We wanted to re-introduce young Aussies to the chip and give them an opportunity to interact with it before they buy it on shelf. Snapchat’s AR features were the perfect solution allowing us to introduce the chip in a creative, engaging way and deliciously fun.”
Snap’s APAC head of creative strategy, Gareth Leeding, said: “We have millions of Snapchatters in Australia, and we see from our community that they’re most engaged with brands when they present unique and fun experiences for them to interact with. The data shows one in two Snapchatters say AR experiences help them feel more connected to brands. This campaign for PepsiCo is a brilliant example of the power of AR to drive both engagement and conversation at scale.”
Doritos 3D Crunch chip range are available across Australia in three flavours, Extreme Cheese, Spicy Salsa, and Sweet Chilli.
