You don’t need reminding, but COVID has upended the way we live, work and (sadly, don’t) play.
And, with Christmas having just hit the 12-weeks away and counting clock, the spicy cough is once again set to massively disrupt our favourite time of the year.
The good news is that, by all reports, consumer optimism is running high! And, as we count down to the end of lockdown in many parts of the country, plenty of Aussies have already gotten a jump on their Chrissie shopping, with many reporting they plan to spend the same or even more than during Christmas past.
Still, lingering uncertainties and new consumer behaviours are challenging many brands to rethink typical Christmas strategies.
So, we’re teaming up with The Trade Desk to help you unwrap your Christmas customer with a very insightful webinar on Tuesday 26 October at 10am (AEDT).
In this webinar, The Trade Desk’s general manager for Australia and New Zealand, James Baynes, will share new data from a recent study with YouGov that provides new insights into this year’s Christmas consumer, including how much they plan to spend, when and what they plan to buy.
Unsure how to position your brand this festive season? Then The Trade Desk’s webinar guarantees success, whether yours is an ecommerce or a bricks-and-mortar store, and is certain to have the cash registers ringing come Santa’s annual arrival.
For more information and to register, go HERE.
