Destination NSW has launched a new tv campaign to urge Sydneysiders to get out and support local businesses, As Part of the ‘Sydney Love It Like You Mean It Campaign’.
The campaign was created entirely in house and aims to encourage Sydney residents to play a role in driving the economic recovery of Sydney’s businesses after the impact of the COVID-19 pandemic.
Sydneysiders are encouraged to eat out, visit attractions, museums and galleries, go shopping or enjoy a ‘playcation’.
Stuart Ayres, Minister for Jobs, Investment, Tourism and Western Sydney, said the NSW government was committed to restoring vibrancy to Greater Sydney.
“The more Sydneysiders who book a multi-day staycation in the city, or get out and enjoy a meal, a performance, indulge in retail therapy or visit the many attractions, the faster business confidence will be restored, as those tills start ringing again,” Ayres added.
Destination NSW Chief Executive Officer, Steve Cox said that Sydney businesses still need locals to help with their recovery due to the impact of travel restrictions.
“There are so many reasons to love Sydney and to do so in a COVID-safe way. There’s never been a better time to rediscover places you haven’t been to for some time or discover something or somewhere new and help keep businesses open and people in jobs.”
“The amazing waterfront views, award-winning bars and restaurants, and iconic attractions that make the city a must-visit global destination are still here and ready for Sydneysiders to enjoy. Let’s get out there, support our local businesses and show our city some love,” Cox added.
The ad is an extension of the ‘Sydney Love It Like You Mean It’ campaign, which launched in late 2020. In a first for the campaign, this second wave of marketing will include content released in Cantonese, Mandarin and Arabic to reach a wider range of audiences.
Radio, billboards, digital and social advertising are included in the full campaign schedule. The campaign complements the NSW Government’s $15 million investment in CBD revitalisation projects matched by $5 million from the City of Sydney to boost the CBD economy, support business, and create jobs over summer.
‘Sydney Love It While You Mean It’ aligns with the state-wide tourism recovery campaign, ‘Love NSW’.
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