Haystac, part of the BWM Dentsu Group, has appointed Simone Pipkorn to the role of managing director.
Pipkorn was previously the managing partner of PR, social, content and influencer at Attention+Influence, part of CHE Proximity.
Pipkorn has deep experience working in an integrated communications environment with strategy, creative, PR, social and content teams to achieve client objectives. Her PR experience covers a wide range of FMCG, retail, health and pharma, financial services, telco, travel, lifestyle and property clients.
Tim Powell, managing director, BWM Dentsu Public Relations Group, said Simone’s brief is to help drive Haystac through its next phase of growth.
“Haystac is a big agency with offices across Melbourne, Sydney and Brisbane servicing major national brands, including Bunnings, Officeworks, BP and Nandos. In many ways, we have flown under the radar by being quiet achievers.
“Simone is a leader who will galvanise our national strength, raise the profile of the Haystac brand, and drive growth for Haystac and our clients.”
Pipkorn of her appointment: “Haystac has a strong, proud history in the market and is working with some of Australia’s favourite brands.
“I am excited to be joining such a well-respected agency, and one that is doing great work for great clients by pushing the boundaries of our craft. I look forward to working with the incredible leaders in the Haystac senior leadership team to continue the agency’s upwards trajectory.”
Pipkorn will be based in Melbourne and oversee the teams in Melbourne, Sydney and Brisbane.
From Friday, December 4, Snapchatters and Bitmoji users will be able to pair with their own Bitmoji avatars with Levi’s casualwear apparel. The Levi’s x Bitmoji designs will also appear across a variety of experiences on Snapchat including Chat and games, on the Snap Map and in Lenses. All products will be available for purchase […]
John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]
After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]