Haystac, part of the BWM Dentsu Group, has appointed Simone Pipkorn to the role of managing director.
Pipkorn was previously the managing partner of PR, social, content and influencer at Attention+Influence, part of CHE Proximity.
Pipkorn has deep experience working in an integrated communications environment with strategy, creative, PR, social and content teams to achieve client objectives. Her PR experience covers a wide range of FMCG, retail, health and pharma, financial services, telco, travel, lifestyle and property clients.
Tim Powell, managing director, BWM Dentsu Public Relations Group, said Simone’s brief is to help drive Haystac through its next phase of growth.
“Haystac is a big agency with offices across Melbourne, Sydney and Brisbane servicing major national brands, including Bunnings, Officeworks, BP and Nandos. In many ways, we have flown under the radar by being quiet achievers.
“Simone is a leader who will galvanise our national strength, raise the profile of the Haystac brand, and drive growth for Haystac and our clients.”
Pipkorn of her appointment: “Haystac has a strong, proud history in the market and is working with some of Australia’s favourite brands.
“I am excited to be joining such a well-respected agency, and one that is doing great work for great clients by pushing the boundaries of our craft. I look forward to working with the incredible leaders in the Haystac senior leadership team to continue the agency’s upwards trajectory.”
Pipkorn will be based in Melbourne and oversee the teams in Melbourne, Sydney and Brisbane.
