Dentsu Aegis Network (DAN) announces the launch of Australia’s first dedicated service to support independent agencies and clients that book media directly.
InvestDirect@DAN launches with $150M in annual billings, having successfully partnered with several large independent media agencies over the past month.
The division leverages DAN’s unique operating model and unrivalled investment in content, data, people based marketing (M1), automation, financial systems and strategic products.
It will provide specialist services for those clients seeking support in managing in-house media programs, providing access to planning tools, training, financial systems and specialist communication capability through DAN’s unique operating model.
InvestDirect@DAN will enable DAN to build incremental revenue and a client base, exclusive of the DAN agency brands, creating a new revenue stream for the Network in ANZ, and strengthening DAN’s buying power.
Dentsu Aegis Network CEO ANZ Simon Ryan said: “We are continuously evolving our business to best service our clients and deliver opportunities for our people in a digital economy.
“The launch of InvestDirect@DAN brings exciting opportunities both for our clients and to diversity our own business, and ensuring our agency brands are focused on delivering strategic consultation, innovation and value to clients.”
“We are the first Network to launch a specialist planning and investment unit such as this in Australia.
“We’ll be working with both agencies and direct clients to deliver value beyond what could otherwise be achieved and look forward to announcing more on the growth of InvestDirect@DAN in the near future.”
Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]
The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]
Free TV has said that today’s announcement by Meta that it will not be renewing any of the deals struck with Australian media companies for use of news content on its platforms should be met with swift action by the government. Meta today revealed it will walk away from funding Aussie journalism once the current content […]
NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]
Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]
Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]
Marking a historic moment, THE LUME Melbourne will welcome original pages from Leonardo da Vinci’s Codex Atlanticus to Australian shores for the first time, as they touch down on March 9, before going on display to the public from March 16, when Leonardo da Vinci – 500 Years of Genius presented by Webuild opens to […]
Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.