Edelman Australia is on a bit of a hot streak at the moment, with the PR agency welcoming two more clients to its stable.
Online food delivery company Deliveroo has engaged Edelman for its corporate communications and public affairs needs in the Australian market.
Additionally, mobile transportation platform DiDi has appointed Edelman to provide corporate and brand communications support.
The wins come after Edelman Australia was recently appointed by Dubai Tourism to take ownership of the destination’s overarching communications strategy for Australia.
Edelman’s retained mandate for Dubai Tourism encompasses earned media, influencer engagement and management, brand partnerships and integrated creative campaigns.
The focus of all communications activity is to position Dubai as a world-leading tourism destination and commercial hub with a focus on stop-over tourism, whilst increasing awareness of Dubai to Australian audiences.
In this opinion piece, Jess Miles, Country Manager ANZ of Integral Ad Science, reflects on the questions surrounding consumer data. The ability to collect consumer data online has revolutionised digital advertising by enabling customised targeting strategies and data collection. This reliance on data has been the cornerstone of many audience targeted strategies enabling marketers to […]
After ten years of board leadership of the young entrepreneurial collective Vibewire, Founder & Co-CEO of Disruptors Co. Gavin Heaton is passing the torch to fellow strategy and creative leader Jye Smith, Founder and Director of branding and design studio DOUBLESTAR CO, who will now take over as Board President.
Lexer, the Customer Data Platform for brands and retailers, today announced it has raised AU$33.5 million in Series B funding, bringing its total funding to AU$43 million. The round was led by Blackbird Ventures and King River Capital, with Series A investor January Capital also participating. Blackbird’s Rick Baker will join the Lexer board. The […]