Edelman Australia is on a bit of a hot streak at the moment, with the PR agency welcoming two more clients to its stable.
Online food delivery company Deliveroo has engaged Edelman for its corporate communications and public affairs needs in the Australian market.
Additionally, mobile transportation platform DiDi has appointed Edelman to provide corporate and brand communications support.
The wins come after Edelman Australia was recently appointed by Dubai Tourism to take ownership of the destination’s overarching communications strategy for Australia.
Edelman’s retained mandate for Dubai Tourism encompasses earned media, influencer engagement and management, brand partnerships and integrated creative campaigns.
The focus of all communications activity is to position Dubai as a world-leading tourism destination and commercial hub with a focus on stop-over tourism, whilst increasing awareness of Dubai to Australian audiences.
The latest instalment of Dairy Australia’s “Buy. Support. Enjoy Aussie Dairy,” campaign has launched via elmwood. The ad aims to highlight the health benefits of getting your daily dose of dairy while also supporting local farmers and communities. The new Enjoy phase of the Dairy Australia campaign follows on from the initial scene-setting campaign, (around […]
Andrew Piccoli spent his career overseeing some of Australia’s most memorable ad campaigns. Now, he has turned his attention to a particular area of passion: children’s literature. Now retired, Piccoli spent the COVID-19 lockdown writing the story of Dexter the Dahu for children aged between five and nine. He has donated a copy of the charming […]
Outdated and modelled legacy measurement metrics being used by OOH companies have hindered confidence in the channel. Robin Arnold [pictured], Chief Technology Officer for LENS Technology & Analytics explores the few hero systems emerging to bring trust back to the channel. What do marketers really want? It’s a hard, nuanced question that has many answers. […]