Independent digital communications and innovation consultancy group, Deepend Group, has bolstered its team with the appointment of Dane Kloos to the newly created role of Performance Lead.
A data and analytics specialist, Kloos brings over a decade of industry experience and will be focused on growing the agency group’s performance analytics and product offerings – across both the core agencies Deepend, History Will Be Kind and Nomad, alongside the owned product development practice, Collective Ventures.
Pairing a developer’s knowledge with his background in social and influencer strategy, Kloos will dial up growth and performance thinking and streamline processes across insights, analytics and measurement. His remit also includes contributing to key new business pitches and seeking out organic growth opportunities with Deepend Group’s existing client base.
Deepend Group CEO Matt Griffin, said that Kloos’ appointment will help support product and service development alongside integrated paid strategies, highlighting Deepend Group’s commitment to remaining at the forefront of digital marketing and performance strategy.
“We’re thrilled to welcome Dane into our team of industry leading digital specialists at Deepend Group. His unique skillset across data analytics, digital performance strategy and technical programming skills will be a great asset to the Group and support our mission to deliver better digital platforms, processes, performance and experiences.”
Dane Kloos added, “I’m excited to join Deepend Group, and take on a key role in driving the growth of Collective Ventures in 2021. It’s been a fantastic start as we work to find data-driven solutions to marketing and digital performance roadblocks for the Group and its clients.”
The Depend Group portfolio includes Deepend (Digital), How To Impact (Innovation), Nomad (Emerging Tech) and History Will Be Kind (Communications and Content).
