If you’ve got a boring body, your girlfriend might dump you, but at least you can get more suitable, affordable health cover, says this new campaign.
DDB Melbourne has partnered with ahm Health Insurance to show that not everyone needs full health cover – some people, like Greg, have boring bodies.
Launching this week, the ‘Boring Bodies’ campaign stars Greg, a man with a ridiculously boring body. When Greg’s girlfriend dumps him for someone more injury prone, she offers up ahm’s low-priced health cover as the silver lining.
We personally would prefer a girlfriend, but we’ll let you decide who comes out trumps:
Besides the TVC, the campaign also includes online display, direct mail and digital outdoor executions, each explaining the symptoms of a boring body.
“I used to look in the mirror and hate the boring body staring back at me. Now, thanks to ahm’s cost effective health cover, I’ve learned this dull vessel is nothing to be ashamed of,” DDB Melbourne ECD Simon Bagnasco said.
GM of ahm Chris Carroll added, “Our new hospital cover products are specifically made for those who just want simple and affordable cover. Hopefully Greg and his massively boring body is the perfect way to pitch it”.
This latest work follows on from the success of DDB Melbourne’s ‘Couch’ and ‘Matrix’ spots, which have helped ahm become the fastest growing health insurer in Australia.
CREDITS
ahm
Chris Carroll, General Manager
Peita Golden, Head of Marketing & Communications
Amanda Romeo, Marketing Manager
DDB Melbourne
Chief Creative Officer: Darren Spiller
Executive Creative Director: Simon Bagnasco
Creative Director: Robbie Brammall
Creative Director: Glen Dickson
Copywriter: Chris Hanrahan
Art Director: Chris Andrews
Head of Onscreen: Simon Thomas
Planner: Rob Martyn-Wilde
Managing Director: Dion Appel
Managing Partner: Sarah Bailey
Senior Business Director: Julia Sheehan
Business Director: Luke Osborn
Business Manager: Sophie Dimopoulos
Production
Production Company: Finch Company
Executive Producer: Corey Esse
Producer: Kate Menzies
Director: Benji Weinstein
DOP: Hugh Miller
Casting: Casting Sugar & Fountainhead Casting
Post
Editor: Dave Whittaker, The Editors
Grade: Martin Greer
Online: Nicky Liddell
The Editors Producer: Daniel Fry
Sound Design: Colin Simkins, Gusto Music
Gusto Producer: Sean Calleja
