If you’ve got a boring body, your girlfriend might dump you, but at least you can get more suitable, affordable health cover, says this new campaign.
DDB Melbourne has partnered with ahm Health Insurance to show that not everyone needs full health cover – some people, like Greg, have boring bodies.
Launching this week, the ‘Boring Bodies’ campaign stars Greg, a man with a ridiculously boring body. When Greg’s girlfriend dumps him for someone more injury prone, she offers up ahm’s low-priced health cover as the silver lining.
We personally would prefer a girlfriend, but we’ll let you decide who comes out trumps:
Besides the TVC, the campaign also includes online display, direct mail and digital outdoor executions, each explaining the symptoms of a boring body.
“I used to look in the mirror and hate the boring body staring back at me. Now, thanks to ahm’s cost effective health cover, I’ve learned this dull vessel is nothing to be ashamed of,” DDB Melbourne ECD Simon Bagnasco said.
GM of ahm Chris Carroll added, “Our new hospital cover products are specifically made for those who just want simple and affordable cover. Hopefully Greg and his massively boring body is the perfect way to pitch it”.
This latest work follows on from the success of DDB Melbourne’s ‘Couch’ and ‘Matrix’ spots, which have helped ahm become the fastest growing health insurer in Australia.
Chris Carroll, General Manager
Peita Golden, Head of Marketing & Communications
Amanda Romeo, Marketing Manager
Chief Creative Officer: Darren Spiller
Executive Creative Director: Simon Bagnasco
Creative Director: Robbie Brammall
Creative Director: Glen Dickson
Copywriter: Chris Hanrahan
Art Director: Chris Andrews
Head of Onscreen: Simon Thomas
Planner: Rob Martyn-Wilde
Managing Director: Dion Appel
Managing Partner: Sarah Bailey
Senior Business Director: Julia Sheehan
Business Director: Luke Osborn
Business Manager: Sophie Dimopoulos
Production Company: Finch Company
Executive Producer: Corey Esse
Producer: Kate Menzies
Director: Benji Weinstein
DOP: Hugh Miller
Casting: Casting Sugar & Fountainhead Casting
Editor: Dave Whittaker, The Editors
Grade: Martin Greer
Online: Nicky Liddell
The Editors Producer: Daniel Fry
Sound Design: Colin Simkins, Gusto Music
Gusto Producer: Sean Calleja
Inner Health has revolutionised its famous blue bugs as part of a new brand platform launching this week. Developed by VMLY&R, the new platform ‘Listen to your Gut’ re-introduces the bugs in a whole new environment. VMLY&R Client Service Director Jo Millington said the new platform aimed to reposition Inner Health as an overall health […]
Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]
WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]
Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]