If you’ve got a boring body, your girlfriend might dump you, but at least you can get more suitable, affordable health cover, says this new campaign.
DDB Melbourne has partnered with ahm Health Insurance to show that not everyone needs full health cover – some people, like Greg, have boring bodies.
Launching this week, the ‘Boring Bodies’ campaign stars Greg, a man with a ridiculously boring body. When Greg’s girlfriend dumps him for someone more injury prone, she offers up ahm’s low-priced health cover as the silver lining.
We personally would prefer a girlfriend, but we’ll let you decide who comes out trumps:
Besides the TVC, the campaign also includes online display, direct mail and digital outdoor executions, each explaining the symptoms of a boring body.
“I used to look in the mirror and hate the boring body staring back at me. Now, thanks to ahm’s cost effective health cover, I’ve learned this dull vessel is nothing to be ashamed of,” DDB Melbourne ECD Simon Bagnasco said.
GM of ahm Chris Carroll added, “Our new hospital cover products are specifically made for those who just want simple and affordable cover. Hopefully Greg and his massively boring body is the perfect way to pitch it”.
This latest work follows on from the success of DDB Melbourne’s ‘Couch’ and ‘Matrix’ spots, which have helped ahm become the fastest growing health insurer in Australia.
Chris Carroll, General Manager
Peita Golden, Head of Marketing & Communications
Amanda Romeo, Marketing Manager
Chief Creative Officer: Darren Spiller
Executive Creative Director: Simon Bagnasco
Creative Director: Robbie Brammall
Creative Director: Glen Dickson
Copywriter: Chris Hanrahan
Art Director: Chris Andrews
Head of Onscreen: Simon Thomas
Planner: Rob Martyn-Wilde
Managing Director: Dion Appel
Managing Partner: Sarah Bailey
Senior Business Director: Julia Sheehan
Business Director: Luke Osborn
Business Manager: Sophie Dimopoulos
Production Company: Finch Company
Executive Producer: Corey Esse
Producer: Kate Menzies
Director: Benji Weinstein
DOP: Hugh Miller
Casting: Casting Sugar & Fountainhead Casting
Editor: Dave Whittaker, The Editors
Grade: Martin Greer
Online: Nicky Liddell
The Editors Producer: Daniel Fry
Sound Design: Colin Simkins, Gusto Music
Gusto Producer: Sean Calleja
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]