In honor of International Women’s Day, DDB has recreated Phyllis Robinson’s, the agency’s first female copywriter, most iconic speech using the voices of women from around the world.
Dubbed the first lady of Madison Avenue’s creative revolution, Phyllis was a foundation employee of Doyle Dane Bernbach back in 1949. She was a pioneer known for her rebellious creative spirit that was instrumental in creating many of the major ad campaigns of that time.
Narrating Phyllis’ 1959 4A’s speech are the voices of incredible female leaders from around the world, from New York to London, from Colombia to Mumbai, from China to New Zealand, showing just how relevant her words continue to be today.
DDB Sydney Managing Director Priya Patel said: “Phyllis broke every rule and opened doors for many women (and men) who followed. She promoted an atmosphere of creative freedom, where people had the opportunity to take chances and make bold moves, where people listened to the opinions of others even when they were nothing like their own, and every idea was welcome and considered. Her legacy lives on in Australia and around the world.”
