DBM Partners With Nielsen To Launch DBM Atlas & Media Profiler

Abstract crowds of people with virtual reality street display. This is entirely 3D generated image.
SHARE
THIS



DBM Consultants has today announced a partnership with Nielsen to integrate its market-leading DBM Atlas dataset with Nielsen’s Consumer & Media View (CMV) solution.

The result is an unrivalled segmentation and profiling dataset that has been developed specifically for the banking, insurance and wealth management categories.

The new product called DBM Atlas + Media Profiler offers over 12,000 attitudinal, behavioural and media variables for in-depth consumer profiling – including when and how to best reach and engage key audiences.

In a rapidly changing world, DBM Atlas + Media Profiler gives marketers, agencies and publishers a competitive edge in the banking, insurance and wealth management space.  This powerful dataset will drive better data-driven decisions to optimise product development, consumer strategy, media strategy and sponsorship planning for priority audiences.

By constructing richer target audience segments using DBM Atlas and Nielsen CMV data, consumer profiles can now include expanded insights across vital attitudinal, lifestyle behaviour, banking, insurance and wealth management purchase intentions, sporting passions and media consumption preferences – all now available in the same  place for the first time.

“We’re excited to partner with Nielsen and unveil this highly effective tool for financial services media planners, strategists and marketers. As budgets tighten and media consumption continues to fragment, it is critical these professionals have the most comprehensive view of the market possible. This innovative new solution allows the optimisation of media planning specifically for financial services in a time when precise targeting has never been more important,” commented Kipling Zubevich – CEO, DBM Consultants.

DBM Atlas + Media Profiler unlocks deeper understanding of key consumers specific to the banking, insurance and wealth management categories. In today’s rapidly changing world, this new dataset provides essential consumer insights including how to best reach and engage priority audiences to drive better ROI,” Commented Monique Perry, Managing Director, Media & Sports, Nielsen Media Australia.

With the launch of this new dataset, DBM and Nielsen are democratising in-depth consumer and media insights across the financial services sector – enabling marketers to ensure they are always ahead of the curve.

Please login with linkedin to comment

DBM Nielsen

Latest News

Is B2B Marketing Missing Its Emotional Touch?
  • Media

Is B2B Marketing Missing Its Emotional Touch?

B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]

Opinion

by B&T Magazine

B&T Magazine
Burger King Trials Reusable Packaging
  • Media

Burger King Trials Reusable Packaging

Here's a top initiative from Burger King that does kinda sound like a slightly tedious Craig Reucassel documentary.

by B&T Magazine

B&T Magazine
Smarter Use Of Art & Science Stretch Auto Budgets Further
  • Media

Smarter Use Of Art & Science Stretch Auto Budgets Further

The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]

Opinion

by B&T Magazine

B&T Magazine
Young Guns Take The Lead With The First PRIA University Mentoring Program In NSW
  • Media

Young Guns Take The Lead With The First PRIA University Mentoring Program In NSW

On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]

JCDecaux Teams Up With MyPayNow To Serve Real-Time Data
  • Media

JCDecaux Teams Up With MyPayNow To Serve Real-Time Data

JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]

Rokt Secures $US80M Series D Investment Round
  • Technology

Rokt Secures $US80M Series D Investment Round

Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]

Nature Invests In New Team Members And Innovation
  • Marketing

Nature Invests In New Team Members And Innovation

Leading strategic insights consultancy Nature today announced it has hired several key new team members and restructured senior roles to increase its focus on innovation, including new technology and data sources.

PayPal And Buy From The Bush Launch New Marketplace
  • Media

PayPal And Buy From The Bush Launch New Marketplace

PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]

Wednesday TV Wrap: Gruen Takes A 200K Hit
  • Media

Wednesday TV Wrap: Gruen Takes A 200K Hit

Gruen plummets 200,000 viewers in just one week. However, that's not to say Highway Patrol went up a similar amount.

by B&T Magazine

B&T Magazine
Philippe Krakowsky Named New IPG CEO
  • Advertising
  • Media

Philippe Krakowsky Named New IPG CEO

Philippe "Crackers" Krakowsky named new IPG global CEO. However, says he only uses Crackers on less formal occasions.