Estée Lauder has signed British actress Daisy Edgar-Jones as its newest global brand ambassador. Edgar-Jones will represent Estée Lauder skin care, makeup, and fragrance, with her first campaign debuting on 2 February across print, digital and in-store.
She joins Estée Lauder’s current roster of global talent, including Ana de Armas, Bianca Brandolini, Carolyn Murphy, Imaan Hammam, IU, Karlie Kloss, Paulina Porizkova and Yang Mi.
“As an actress, I love how makeup can tell a story of who we are. I have always admired how Estée Lauder celebrates confidence and individuality in women. The legacy, elegance, and strength of the brand is so inspiring. It feels surreal to be part of the Estée Lauder family – and it truly feels like a family,” Daisy Edgar-Jones said.
“Daisy is very much the breakout star of her generation. Not only is she an incredibly gifted actress, but she embodies the ethos of the Estée Lauder brand. She is aspirational yet approachable, and her confident, youthful spirit and innate sense of style will inspire consumers across generations. We’re thrilled to welcome Daisy as our newest Estée Lauder global brand ambassador,” Justin Boxford, global brand president, Estée Lauder said.
Daisy Edgar-Jones is a critically acclaimed actress, known for her performances across film, television and theater. She garnered widespread acclaim in 2020 for her breakout performance opposite Paul Mescal in the Emmy Award-nominated series Normal People, based on a Sally Rooney novel.
Since then, Edgar-Jones has starred in Where the Crawdads Sing, based on the New York Times best-selling novel, and the FX limited series, Under the Banner of Heaven, for which she was nominated for a Golden Globe.
